Changing the Language Settings in Microsoft Word

Changing the Language Settings in Microsoft Word Changing the Language Settings in Microsoft Word The programmed spellcheckerâ in Microsoft Word is a long way from great, yet it tends to be valuable for spotting botches in your composed work. In the first place, however, you’ll need to realize how to change the language settings. This is indispensable in light of the fact that even local varieties of English can contrast in spelling, which implies the programmed spellchecker will miss botches if an inappropriate settings are utilized. Fortunately, changing the language in Microsoft Word is a speedy and straightforward procedure. Changing Language Settings There are two primary approaches to set the language of another record in Microsoft Word. The first is to utilize the â€Å"Review† tab on the primary lace: Go to the â€Å"Review† tab and discover the â€Å"Language† segment Snap on â€Å"Language† and select â€Å"Set Proofing Language†¦Ã¢â‚¬  Pick the language required in your archive from the new window and snap â€Å"OK† The subsequent choice is conceivably considerably less difficult: Snap on the language segment of the blue bar at the base of your archive (this will show the current language settings as a matter of course) In the new window, select your picked language and snap â€Å"OK† Either approach will guarantee the spellchecker searches for spellings explicit to your district. For American English, the right alternative is â€Å"English (United States).† If you click â€Å"Set as Default,† similar settings will be applied to every single new report. Applying a New Language to Existing Text In the event that you’re applying new dialect settings to a current report as opposed to beginning without any preparation, you’ll need to choose the content you need to adjust first. You can do this by choosing the sections you need to check and utilizing the means delineated above to pick another sealing language. This additionally permits you to utilize distinctive language settings in various pieces of a similar record, whenever required. On the other hand, you can rapidly choose the entirety of the content in an archive utilizing â€Å"Ctrl + A† (or â€Å"Cmd + A† on Mac PCs), at that point apply another dialect as depicted previously. Remarks, Headers and Footnotes For reasons outside the ability to understand of mortal personalities, Microsoft rewards the language choices for remarks, headers and references as discrete from the primary content in your archive. The exact opposite thing you need is tricky British spellings in your references! On the off chance that you’re utilizing any of these highlights, you’ll need to watch that the language settings are predictable with the remainder of your report. You can do this either by choosing the pertinent content and utilizing the procedure depicted above, or by following these means: Go to â€Å"Styles† and right snap the style you need to refresh (e.g., â€Å"Header†) In the dropdown menu, click â€Å"Modify†¦Ã¢â‚¬  to open another window In this menu, click â€Å"Format† in the base left and select â€Å"Language† Pick the language required and click â€Å"OK† This will guarantee consistency between various pieces of the archive being referred to, which is particularly significant if your paper incorporates broad references.

Altruism in Society Essay

The extraordinary rhetorician, Aristotle, suggested that the influence of any contention depends on three components: ethosâ€the validity of the speaker, logosâ€the quality of the contention, and pathosâ€the communicator’s capacity to sincerely move a group of people (O’Quinn, 2009). The ethos of a contention is set up by the speaker passing on reliability, skill in the subject, and a proper tone towards the crowd. The component of logos is worried about the legitimate intensity of the contention and the methodology used to introduce the contention. Ultimately, poignancy is the manner by which the contention is introduced. A convincing contention should utilize striking yet straightforward language, be material to the crowd, and refer to valid realities. Besides, Aristotle’s explanatory components are firmly reflected by Myers’ (2008) essential elements of influence: 1) the communicator; 2) the message; 3) how the message is imparted; 4) the crowd. In our crusade to bring consciousness of the human rights infringement of human dealing, we have looked to use both the components of logos and tenderness to pass on the earnestness of the circumstance. The consistent intensity of the contention is based upon the Victims of Trafficking and Violence Protection Act of 2000 and 2003 (TVPA), which specifies that instigated business sex, work, or administrations is culpable under the law and survivors of said prompted acts are qualified for government benefits (Human Trafficking, 2008). The subject of human dealing manages itself its own weight and methods for enthusiastic influence, yet we will try to use the components of social correspondence and social duty to loan position to our contention. The convincingness of our contention is developed on: 1) the legitimate intensity of our statements (logos), as based on TVPA and; 2) the weight and methods for passing on our contention (poignancy), as exemplified through the social systems of social correspondence and social obligation. Inspirations of Altruistic Behavior Social trade hypothesis depends on monetary trade hypothesis, which sets that individuals take an interest in a trade on account of the conviction that the prize will legitimize the cost (Liao, 2008). In the domain of financial aspects, fiscal expenses and rewards direct a trade; in any case, in social brain research the cash of social capital is dealt so as to expand compensates and limit costs, both inside and remotely. The selfless ideas of social standards are worried about the manner in which our lives should be lived and the sensible remedy of legitimate conduct (Myers, 2008). Social Reciprocity The corresponding standard of unselfish social conduct discloses that individuals will in general assistance, as opposed to hurt, those that help them. The procedure is round in light of the fact that social capital is put resources into the future expectation of repaid profits. Then again, an individual can be forced to bear social correspondence and the profits are required to be paid in kind. On a down to earth level, the foundation of TVPA commands the end of human dealing through the venture of both social and money related capital in advance and predicts the future installment of profits. At the end of the day, violators will stop human dealing if capital is contributed at first and responded from that point. Social Responsibility The benevolent faith in social duty is collected at the mental level through the social motivator made when individuals need assistance. In any case, the psychological portrayal of social obligation is interceded by attribution and the ensuing feelings evoked. On the off chance that the individual needing assistance is seen to be in the circumstance as a result of individual missteps or disregard, at that point next to no compassion is created with respect to the helperâ€thereby prompting an absence of help. Interestingly, if the individual needing assistance is seen to be in the circumstance because of wild outside impacts, the compassion and aiding are prospective. On account of human dealing, the lives of those that are most vulnerableâ€those that have constrained access to social administrations and protectionsâ€are being objective since they are unprotected against wild outer powers (Human Trafficking, 2008). Taken by and large, social obligation directs that wild outer powers have prompted human dealing and in this way require the presentation of social capital in advance so as to encourage social correspondence.

Writing A Persuasive Essay For Fifth Grade

Writing A Persuasive Essay For Fifth GradeYou should always use the fifth grade as your starting point when writing a persuasive essay. The age group of five is the best time to write an essay because you will have all the information and most of the things will be done for you, like answers to questions and several test guides.There are three common reasons for writing a persuasive essay for your fifth grade class. Your teacher has requested a written essay, you need to write one to impress a date or simply to pass the class. In all three cases, you can use the fifth grade as a good starting point for your writing. There are several tips that can help you write a persuasive essay in five grades.The first tip is to organize your ideas and examples into a logical sequence, making sure they are aligned. You should make sure the order is on a linear track, or if there are multiple examples that point to the same conclusion. Putting together a logical sequence will make it easier to reme mber what you have written and will help your reader understand your argument.Another important thing to do is to work with a variety of examples. When you work with examples, you will be able to bring to life your ideas. When you write with different examples and compare them to each other, you will be able to show your readers the similarities and differences between them. You should also be sure to describe how you came up with your ideas.In addition, make sure that your sentence structure is well-formed. Having a well-formed and grammatically correct sentence structure will help you connect ideas and to flow from one idea to another. The more well-formed and neatly put sentences you can add, the better. Moreover, try to add sentences that do not have direct meaning.In fifth grade, the essay should be mostly about facts and using specific examples and evidence to support your conclusions. Also, there should be a break in the essay for a few paragraphs where the reader can decide for themselves if they agree with the thesis of the essay. Remember, the point of your essay is to convince the reader of your point, so avoid saying things that are so obvious that the reader can easily see it.When you are finishing your essay, make sure you proofread and edit it before you send it in. Finally, keep in mind that the longer you can keep your students at your essay writing, the better. The longer you can keep them engaged and writing, the more chance you have of passing the essay.When you use the fifth grade as your starting point for writing a persuasive essay, you will be sure to write a successful one. For this reason, fifth graders make excellent candidates for this task because they are already able to grasp the principles of how to construct an essay, and they can get advice from their teacher.

Consequences of Teen Alcohol Use Essay - 1089 Words

We live in a society that drinks heavily, and this influences teens. Most Americans use alcohol to celebrate wedding anniversaries, to welcome the New Year, and to enjoy many other special events. Alcohol is a legal drug for people over the age of twenty-one. By the time most teens reach senior high school, nearly all will have faced a choice about whether or not to take a drink. Although this drug is illegal for teenage use a large percentage of teens use alcohol. Many teens die in automobile accidents, which could have prevented if they had chosen to say no. Each year it is blame in the deaths of more than four thousand teens (Claypool, p. 42). No crime kills more teenagers in America. Kids who are drinking regularly in high school seem†¦show more content†¦Drinking will only make things worse. Many teens drink because of peer pressure or just to fit in. Kids may think that if they drink then they will fit in with the crowd and become more popular. Kids spend most of their spare time partying. The kid who doesnt take something to drink has a dozen friends all over him. This may be true for the first couple of times that you drink, but it begins to become a habit and soon you are not only drinking at parties but also drinking alone and that is a sign you need help. Teens drink for the effect. To get high, to rebel, to alter their feelings of their environment, if only temporary. One of the main reasons kids drink for effect is the freedom it gives them. A problem of drinking for effect is whatever age the child is when he starts depending on the effect of alcohol, thats the age they are when they have overcome there drinking problem. In other words, when a child is fourteen and starts drinking to become more social and relaxed, when he is eighteen he will still be fourteen socially (Coffey, p.62). Many adults fail to take teenage alcohol problems seriously because they believe that their teens are too young to worry about. To them the word alcoholic m akes them think of a malnourished person who lives on the street. Many young people live in families where the use of alcohol is a part of normal life. Many parentsShow MoreRelatedTeenagers, Drugs, And The American Academy Of Child And Adolescent Psychiatry1450 Words   |  6 Pageslegal drugs that teens experiment with: alcohol, prescription medications, inhalants (fumes from glues, aerosols, and solvents) and over-the-counter cough, cold, sleep, and diet medications. The most commonly used illegal drugs according to the American Academy of Child and Adolescent Psychiatry are: marijuana (pot), stimulants (cocaine, crack, and speed), LSD, PCP, opiates, heroin, and designer drugs such as Ecstasy. These drugs are all dangerous and have serious consequences associated with themRead MoreEssay about Health Education Plan922 Words   |  4 Pagesawareness of the effects of drug and alcohol use amongst this vulnerable group. It will be held Sunday, April 22, 2012, from 3pm to 7pm at t he Campo YMCA in Valrico Florida. Permission from all minors has been obtained from the parents, prior to this education forum. Pizza and soda will be served after presentation. Description of Educational Need Researchers proved a long time ago that teens that drink or use drugs before age 21, will more likely develop a serious alcohol or drug related issue. BecauseRead MoreUnderage Alcohol At A Young Age : The Peak Of Growth And Self Discovery1165 Words   |  5 Pagestest new boundaries. Because of this, most teens turn to experimentation with drugs or alcohol out of curiosity and when looking for a new way to have fun. Just think, teenagers are too old for games and too young for adult activities and responsibilities. Slurring words or acting in an altered way can provide entertainment for many teens. According to the Teen Rehab Center, 68% of high school seniors have tried alcohol at some point (â€Å"Drug†). Drinking alcohol at a young age can be detrimental. For exampleRead MoreWhy Kids Turn to Drugs1524 Words   |  7 Pagesbegin using alcohol or other drugs. Many times, it is a combination of several factors, including society, family and peers. They may turn to drugs to e scape stress or loneliness or to overcome shyness in social situations. They may want to be seen as grown up or as a risk taker. Or, they may simply be curious. Teens often want to be like their role models as well. So, if their favorite music group, older sibling, parents or a cool peer at school uses drugs or alcohol, they may also use drugs or alcoholRead More why kids turn to drugs Essay1513 Words   |  7 Pagesusing alcohol or other drugs. Many times, it is a combination of several factors, including society, family and peers. They may turn to drugs to escape stress or loneliness or to overcome shyness in social situations. They may want to be seen as grown up or as a risk taker. Or, they may simply be curious. Teens often want to be like their role models as well. So, if their favorite music group, older sibling, parents or a quot;coolquot; peer at school uses drugs or alcohol, they may also use drugsRead MoreThe Dangers of Underage Drinking775 Words   |  4 PagesTeens un der the legal minimum age of alcohol should not drink, nor should it be lowered. Researchers say that giving alcoholic beverages under 21 could create a lethal addiction and would not have the responsibility to drink. If teens drink a certain amount of alcohol it could be lethal by alcohol poisoning. â€Å"Alcohol can enter the blood stream; binge drinkers can ingest a fatal dose of alcohol before passing out.† (â€Å"Binge Drinking Can Be Fatal†). The legal minimum age should not be lowered, teensRead MoreModern Teenage Issues: Sex, Drugs and Alcohol Essay984 Words   |  4 Pagesthat night, I was young and saw a cute guy (who was just as drunk as well) we started to flirt and he seemed like a nice guy. As the party came to an end, people left me and the guy had decided to crash there. That night we ended up having sex, we use a condom but the condom broke. A few weeks later I found out I was pregnant at 16, the guy ran out and wasnt there for the pregnancy nor the b irth of his son.† This story is one of the millions of stories that teenagers are able to share with theirRead MoreThe Drinking Age Should Be Lowered1599 Words   |  7 Pagesas opposed to where it is now, at twenty one. Some argue that at age eighteen, a person is legally an adult and able to go to war, vote, and partake in other adult activities. If they are an adult at this age, why are they unable to legally drink alcohol? There are numerous reasons why drinking is unsafe for those under twenty one. The drinking age is set at age twenty one for a reason, and should stay that way. Some states have experimented with the drinking age in the past, but unsuccessfully. BetweenRead MoreShould Alcohol Drinking Age Be Decreased of Increased? Essays633 Words   |  3 PagesShould alcohol drinking age be decreased of increased? In my opinion it should be decreased because if we are classified as an adult and we are allowed to get married and etc. Why are we not allowed to drink. Lowering the drinking age would teach kids how to be more responsible at a younger age. If kids are just cut off from things, they are just going to find a way around it anyway. Kids just need to learn to do things in moderation. Because unfortunate, adults arent responsible withRead MoreThe Plague Of Underage Drinking1356 Words   |  6 Pagesthe age of 21 die from an alcohol-related incident including car crashes, homicides, suicides, alcohol poisoning and other related injuries† ( â€Å"11 Facts About Alcohol Abuse†). That is 5,000 more teens or young adults that could be saved from this plague in this society (11 Facts About Alcohol Abuse). Underage drinking and alcoholism is a huge problem in the United States, and as a society need to make a change with how everyone sees this problem. Adults and young tee ns take this topic too lightly

International Business Law - 2579 Words

WORD COUNT: 1981 TABLE OF CONTENT: Pg 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Significance of trade and investment to world economic growth Overview of trade and investment law 2. Trends in Trade and Investment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Volume of trade and investment in the last 5yrs in terms of growth Contribution to global economy FDI and Developing nations 3. Effects of Trade liberalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Discuss trade liberalization and legal principles Discuss the legal, political and economic effects of Free -Flow of goods and services 4. Foreign investment in the global economy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. The global economy and foreign investment law Impact of globalization on foreign investment law†¦show more content†¦Trade Representative â€Å"America and the World Trade Organization,† 2000) For the decade ending in 1999, the organization for Economic Co-operation and Development (OECD) reports that â€Å"more pen† countries achieved double the annual average growth of other countries. (OECD Observer Policy Brief, October 1999, p. 2.) Even developing countries have benefited from greater international trade and investment. As the Council of Economic Advisers reported in 1999: â€Å"Data from 1974-1985 and 1986-1992 show developing countries with inward-oriented economic policies experiencing less annual growth of GDP [gross domestic product] per capita than those with outward-oriented economic policies. (World Trade Organization: An Economic Assessment, November 16, 1999) Greater international trade and investment have also had a positive effect on income. One study of how international trade affects standards of living found: â€Å"The relation between the geographic component of trade and income suggests that a rise of one percentage point in the ratio of trade to GDP increases income per person by at least one-half percent. (Jeffrey A.F. and Romer D June 1999, p. 394) (The â€Å"geographic component† tends to reflect the natural variations in trade, as opposed to trade variations induced by, say, gove rnment policies, therefore establishing a more direct relationship between trade and income.) The Council of Economic Advisers likewise reported in 1998 the results of a study of dataShow MoreRelatedInternational Business Law Essay920 Words   |  4 Pages1. State X has accepted the jurisdiction of the International Court of Justice(ICJ) in a unilateral declaration pursuant to Article 36(2) of the ICJ’s Statute. The declaration, however, contains the following provision: â€Å"This declaration shall not apply to disputes with regard to matters which are essentially within the domestic jurisdiction of State X as determined by State X.†(a) Is this provision valid?(b) In a suit between State X and State Y, may State Y invoke this provision as to matters itRead MoreInternational Business Law Essay3061 Words   |  13 Pages------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- INTERNATIONAL BUSINESS LAW ------------------------------------------------- BUSA 391 – SUMMER 2010 Prepared For: Professor Leslie Beck By: Gabriela Popescu ID: 260224311 June 17, 2010. Six months ago, Antiques R Us (a Canadian corporation) entered intoRead MoreInternational Business And Internet Law Essay2173 Words   |  9 Pages Flora Schulte Nordholt Sassi Nida Bhagat International Business and Internet Law Duo assignments (2000 words) Assignment 3 -Thomas van Essen - Dutch Supermarket moves cross-border In this paper we would like to advise the Dutch supermarket chain on their plans of expanding their services globally. The supermarket chain wants to do this by means of an online platform service from which customers can order their groceries. They will have local distribution centers where the groceries will be deliveredRead MoreCase Analysis : International Business Law4792 Words   |  20 PagesLLM International Business Law LAWS 7100 Advanced Legal Skills End of module assessment: Case analysis Donoghue v Stevenson [1932] AC 562 Written by: David T. Dickson Introduction The purpose of this assignment is to discuss the creation and application the case law resulting from the decision in Donoghue v Stevenson . This decision is often cited in relation to the tort of negligence and a duty of care. As such it could be misunderstood as being the preeminent case for the principlesRead MoreModule Name- International Business Law2023 Words   |  9 PagesName- Paras Gupta Module Name- International Business Law (LWO2999) Module Teacher- Mrs. Lilian Miles Student Number- M00432962 Word Count- 2021 words â€Æ' Introduction In the day to day activities of the business, Parties often face some problems in terms of transactions. Sometimes these transactions are violated because of offenses committed by one of the parties. However a contract is formed in order to solve these issues. Contract The word ‘Contract’ in simple words can be explained asRead MoreSustainable Development and International Business Law Report3868 Words   |  16 PagesSustainable development and international business law 1) Executive summary This scenario involves four countries and four separate business transactions. Further, it involves several main legal issues which will be dealt with in the discussion. * The first issue is which law will govern the transactions between the parties – domestic or international law, and the implications of both. * The scenario raises the issue of the selection of incoterms which will best accommodate the interestRead MoreInternational Business Club At Your School1154 Words   |  5 Pagespresident of the International Business Club at your school. You are trying to recruit new members and find many students do not recognise the importance of international business or the career opportunities available to them. You decide to give a presentation on this theme. Prepare a short presentation (150 words) in which you explain: a. what types of companies participate in international business, and b. possible career opportunities from studying international business. (5,3 marks) a.Read MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MoreThe Role Of Women Judges On International Courts And Tribunals962 Words   |  4 PagesAssociate Professor and Deputy Director of the Center for International and Comparative Law at the University of Baltimore School of Law, where she teaches public international law topics and conflict of laws. Her most recent scholarship, published in the American Journal of International Law and forthcoming in the Virginia Journal of International Law, examines the causes of and possible solutions for the paucity of women judges on international courts and tribunals. She has presented her work atRead MoreThe Environment And The Culture Of A Country2269 Words   |  10 PagesThe environment and the culture of another country can greatly affect a business that is operating internationally in many ways. Since every country has its own culture and values that differ from country to country, it will affect any business that is attempting to expand internationally, as there won’t only be one culture that ought to be considered before expanding internationally, but quite a few, and also what might be considered as acceptable in one country, it may not be in another. Every

Food Habits And Its Effects On Food - 940 Words

Food not only acts as a necessity of life, but it also provides a way for people to bond and display their culture. People’s food habits act as a way for them to identify themselves. Food habits refer to the reasons why people eat, their methods of eating, the form of food they eat, and the way they get, store, and get rid of food (Rodriguez, 2002). Several factors influence people’s food habits and culture. Some of these factors include a person’s budget, health, and religion. Other factors such as age, gender, and social and cultural backgrounds determine people’s food habits. People buy what they can afford. Some people have the desire to eat in a healthier way, but they are not able to do this because they cannot afford healthy food. Junk food tends to be more readily available and consequently cheaper to buy than healthy food. People with low incomes find it hard to eat at restaurants, and they find it more economical to make their own meals. Food ava ilability also determines people’s food habits. People tend to eat what they can find easily. Rare foods tend to be more expensive, and people avoid this. Foods in season are cheaper. This makes a person’s food habit seasonal and flexible, yet homogenous enough to define a person’s identity (Bellisle, 2012). A person’s health and lifestyle will determine their food habits. People with health problems requiring unique considerations of their diet will be more selective with what they buy. For instance, the food habits for aShow MoreRelatedThe Effects Of Unhealthy Food On Eating Habits1343 Words   |  6 Pagesunhealthy food due to their income? This is important because in poor communities you don’t get to see a trader joes or a fresh markets all you see is fast food places like McDonald’s, Kennedy Fried Chicken and Chinese food, etc. There’s no good food nearby. They also have very low living conditions and low education. In the suburban areas though you see fresh food markets and trader Joes etc. This is an issue in the United States people are gaining weight due to the number of fast food chains inRead MoreFood Shortages And Its Effects On Eating Habits Essay1975 Words   |  8 Pagessurrounded by abundance. Food is a prevalent waste item in the United St ates. Most people do not think about the resources it took to produce, transport, and prepare the food they throw away. Our food waste is not actually just trash; it is the key to human survival. Ordinary consumers can change the future with one small action: to stop wasting food. Actions at the individual level can decrease food waste and feed those in need. Twenty five percent of purchased food is thrown away. (TED) Read MoreThe Effect and the Solution of the Food Habit in Indonesia Essay examples1830 Words   |  8 PagesThis report examines the effects and provides solutions for food habits in Indonesia. People around the world eat different types of food in different ways at different times. (Luitel, 2006). Food is not functional for consumption only but also as a culture which eventually develops local people’s food habit (Hartog, Staveren, Brouwer, 2006). According to The Indonesian Consumer Behaviour, Attitudes and Perceptions Toward Food Products (2011), Ind onesian traditional foods such as peanuts, cassavaRead MoreHow The Socioeconomics Of A Community And Individuals Culture Has Prodigious Effects On The Food Consumption And Habits Of1374 Words   |  6 Pageshis eating habits but the citizens the questions I strategically asked him, in my opinion, were framing the concept of community, food, family, culture and its intercorrelation. I intend to link these factors to show how the socioeconomics of a community, and individuals culture has prodigious effects on the food consumption and habits of its constituents. On Question #1 Ikenna recorded, he not only eats food for energy but when he is stressed he eats for pleasure. With local fast-food restaurantRead MoreEvaluation Of Factors That Influence Food Habits And Culture1584 Words   |  7 Pagesthat influence food habits and culture Aya Harada San Francisco State University Abstract There are many reasons to why people eat what they choose to eat every day. These eating habits are formed naturally, allowing â€Å"food† to become a key element to separate one person from another. Many of these reasons are formed by daily habits, which could be influenced by a person’s environment, culture, education, economic standard, and/or race. These influences are what causes the habits to form and developRead MoreSocial Factors and Eating Behavior Essay1004 Words   |  5 PagesIn recent years a large proportion of the research on the eating behaviour has been focused on the effect which social factors have on the individual. The scenario of Esma has been use to investigate the way which social factors affect the eating habit. Esma is a normal body weight female who is in a restaurant having a dinner party with twelve people and many different meals are served across the evening, there are two things which we are trying to predict out of this scenario. Firstl y how muchRead MoreFactors That Influence Food Habits and Culture Essay741 Words   |  3 PagesFactors that influence food habits and culture How do you choose your food? This is a very simple question for most people,but we may get a hundred of different answers. Therefore,What factors actually influence our food habit and culture ? During the long history of human, food habits and culture are influenced by many factors. I want to discuss how food habits and culture influenced by geographical factors, religions factors,social factors and economic factors. First of all, climate is aRead MoreHealthy Habits1715 Words   |  7 Pagesmeal in less than 3 minutes. Everything is about fast. Sometimes, going too fast is not good for us. We often substitute healthy food for a quick cheap meal. While it is hard to balance a healthy diet in a business environment, a healthy diet, included with healthy habits, can change our life. The body is a unique system that creates its own energy by breaking down food that we eat. The digestive system is the main factor in the breakdown. Everything that enters our mouth ends up there. The higherRead MoreCauses, Effects And Solutions Of Overweight918 Words   |  4 PagesCauses, Effects and Solutions of Overweight Nowadays, overweight is a serious condition associated with body fat accumulates in people’s body and as a result it leads to obesity. Being overweight referred to a crucial issue for its victims have increased significantly for the past two decades. The occurrence of overweight has increased in all persons including children, old aged, and educated persons. Loss of weight is one of the challenges for many people in life. The causes of overweight includeRead MoreStudent Nutrition Essay1624 Words   |  7 PagesHow does lifestyle influence student’s eating habits? Do different lifestyles affect student’s eating habits? The consumption of a healthy eating, weight control and general wellness are getting more significance throughout the daily living of the students. (Jackson, Berry, Kennedy, 2009). Healthy diets, that contained low saturated fat and being rich in plant foods, have the advantages of increased longevity and lower percentages of chronic diseases. (Papadaki, Hondros, Scott, Kapsokefalou

All Corners of the World free essay sample

Can one person unite the world? Is it possible for the short-term actions of one individual to make a lasting impression on the global community? Like every other human being, President Dwight D. Eisenhower had a dream. A dream in which opened the door to many strong and personal beliefs that would soon lead to a world of healing and peace. His dream was born from the horror of WWII, wanting people to realize that while we are all very different, our values, goals, and desire for life are very much the same. In order to fulfill this dream, President Eisenhower, in January of 1956, started an organization called People to People. Simply, Eisenhower hoped the people of different nations would come together for cultural exchange. His mission was to give ordinary citizens the opportunity to talk face to face, share activities, and learn about each other’s cultures. As a young person who knew nothing about Eisenhower or his mission, but who is always looking to make a difference in the lives of others, I found the People to People Program to be a natural fit for me. We will write a custom essay sample on All Corners of the World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I joined this program looking to not only share the extraordinary experience of creating life-long bonds with my fellow ambassadors, but also with the families who would host me abroad. In summer of 2009, I made my first trip to Asia with a group of forty-three other delegates from different states throughout New England. In two weeks, we visited five cities in Japan, starting in Tokyo and ending our journey in Osaka. I had the pleasure of climbing Mount Fiji, despite the pouring rain (and no umbrellas allowed), visiting the Golden Pavilion in Kyoto, and watching a Geisha girl perform a live, traditional dance. Towards the end of my trip, I spent three days with a local host family being treated as if I was one of them. On the first day, I carved my very own pair of chopsticks, using them at every meal throughout my stay. It was certainly challenging, but rewarding to be immersed in their everyday life. The impact of this trip was so great, I did it again the following summer, but t his time as a Junior Leader traveling to five different countries in Europe. Here’s the difference between myself and the forty-three other delegates that I traveled with. They come home with stories and souvenirs and new friends, while I came home with a completely new and exciting future ambition of wanting to be a global journalist. Looking back, this trip had a profound impact on me as it helped me shape what I want to do for the rest of my life. This personal ambition of mine consists of seeing and accepting all that the world has to then writing about those experiences and sharing them with whoever is willing to listen. This ambition was developed through the people I met, places I visited and events and activities I participated in. With wide eyes, I plan to travel to all the corners of the world, immersing myself in many cultures with the hope of creating intrigue and satisfying cultural curiosity. I want to make a positive impact both on my reads and on the personal relationships I will develop. It would be an honor and a privilege to play a role in helping President Eisenhower fulfill his vision of cultural unity in the world.

Ms. Jill K Goslinga Essay Example

Ms. Jill K Goslinga Paper Essay on Jill K Goslinga Ms. Jill K Goslinga is a Grant Thornton Faculty Fellow and Lecturer. Jill K Goslinga works at the Warrington College of Business and the Fisher School of Accounting of the University of Florida. Jill Kristen Goslinga received her Juris Doctor’s degree from the Fredric G. Levin College of Law, University of Florida. She is the Professor in the Accounting department at the University of Florida, Gainesville, FL. Ms. Jill K Goslinga is the Faculty Lead at Grant Thornton. It is worth mentioning that Ms. Jill K Goslinga is eligible to practice law in Florida. She also has more than 12 years of experience in this area. According to the reviews of her students, Professor Jill Kristen Goslinga is knowledgeable, considerate and fair. They describe her as a very good speaker, who covers the material fully and takes time to explain problems well in class, and her classes are difficult, but helpful. Her students also say that Professor Goslinga is very organized in lecture, and it makes learning a lot easier. Professor Jill K Goslinga teaches such courses as Managerial Accounting, Financial Accounting, and Introduction to Financial Accounting. Her courses are participating in UF All Access, which is a program designed to provide the most affordable option for materials to everyone in this course. We will write a custom essay sample on Ms. Jill K Goslinga specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ms. Jill K Goslinga specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ms. Jill K Goslinga specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Finding the Truth in the Impossible essays

Finding the Truth in the Impossible essays From an early age, we have been taught that honesty is one of the most important things in our lives. "Tell the truth" is one of the phases we hear over and over again when we are little. But, is truth really so important? Is knowing the truth or telling the truth really one of the most important things in our world? Knowing the truth has always been a driving force in our lives. People have always asked for the truth. From the beginning of human history people have always asked question of truth. Questions like, How was the earth created?...is the world flat?...and is there an afterlife? Many different successful people and civilizations lived happily believing different truths to these questions and others. Clearly not all of these answers could possible be correct, but people were able to be successful and happy while constantly being fed false truths. So, my question is this, does the truth really matter, is knowing the truth really so important? I will examine different scenarios to try and determine an answer to this question. First, is an example that would affect a lot of people's lives. Say there was a man who planted a bomb in a city. If the bomb went off hundreds of people would lose their lives. Police catch the man and try to find out where he placed the bomb. If the man tells the truth the police will me able to defuse the bomb and everyone will be saved. If the man lies the bomb will explode and many people will be hurt as a result. This brings me to my first conclusion; if a lie can hurt other people then the truth and honesty are extremely important. I do not believe that there could be any way to look at this situation and think that lying would be the right thing Next, I look into the story of Oedipus. For his entire life he had been told a lie; he had been told the Polybus and Morpe were his parents. This lie greatly affects Oedipus's life. If he had known the ...

Markting Essay Example | Topics and Well Written Essays - 500 words - 1

Markting - Essay Example without his own father, he is often conflicted and this conflict that he faces leads to the death of his guardian, Uncle Ben and when he confronts the alter ego, Green Goblin, who is the embodiment of evil as well as the father of his best friend. Though he manages to kill Goblin, when his friend Harry arrives on the scene, he has to hide the fact about Goblin’s true identity as Harry’s father. Spiderman walks away from the scene with the words of Uncle Ben, â€Å"With great power comes great responsibility† echoing in his ears. Thus, the conflict that is portrayed in the movie is about how with power comes a responsibility to make sense of the complex world and wield power in a responsible manner. This is applicable to the project of American expansion abroad where the US and its government have to confront evil as well as behave with responsibility. The movie was a record grosser and part of the success of the movie had to do with the way it sends a message to the leaders to act in a sensible manner. Power has to be wielded in the real world considering the Janus faced human nature. However, it has to be tempered with caution and prudence lest it might create more enemies in the process. This is the essential conflict facing the US in its â€Å"War on Terror†. The TV show chosen is Larry King Live and this show airs on a daily basis throughout the week on CNN. It is no exaggeration to say that Larry King is one of the most influential people in the US and this is mainly due to the appeal he has on audiences, both domestic and international. The show interviews people who have been in the news and takes us into the inner landscape of these newsmakers. Larry King probes and probes real hard. The show grossed record audiences in the run up to the Presidential election of 2008 with the appearance of the campaign teams from both sides including the candidates as well. The way in which it covered the national conventions along with the campaigns of the respective

Busniess in China Research Paper Example | Topics and Well Written Essays - 1500 words

Busniess in China - Research Paper Example By 2009 it was holding the largest foreign currency reserves amounting to $2 trillion and was also the largest holder of US treasury bonds (Tse, 2009). It has also become a world leader in international trade with import export forming 60% of its GDP (Tse, 2009). 1.3 billion Population of the country represents a huge market potential which no company can afford to ignore. Economy Based on the development level, the country is divided into three economic regions which are eastern, middle and western regions (Ma and Li, 2004). Eastern region is most advanced with good infrastructure, advanced cities, good management and administration (Ma and Li, 2004). Special economic zones have been setup by the government in this region to provide better development opportunities. The middle region is not as well developed as the Eastern. However, it has well developed industry and is the main region which produces grain, edible oils and cotton (Ma and Li, 2004). The Western region is still underd eveloped but has huge development potential for trade because it is the passage to other countries (Ma and Li 2004). Industry forms 46.8% of the GDP and industrial production growth rate stood at 11% as per 2010 estimates (cia.gov, 2011). Culture Because of the country’s socialist background, its culture is highly influenced by this ideology. The Chinese put a great emphasis on relationships than transactions and power distance in an organization (secureonlineorder.net, n. d). The Confucian philosophy which they follow focuses on collectivism rather than individualism. They believe in what they call â€Å"Guanxi† that refers to a â€Å"network of relationships among groups that cooperate and support one another† (secureonlineorder.net, n. d). This is considered as legally valid and not bribery and is indicative of personal closeness through exchanging of gifts and frequent contacts with retailers, suppliers, local government officials and banks. Chinese are not too keen to focus on detail and technical expertise with their leader’s autocratic behavior being accepted in return for security and harmony. Their communication is also less verbal and more through body language. They are never direct at saying â€Å"no† to things and rather express it through facial expressions and other roundabout ways (legacee.com, n. d). They feel that business relationships are the foundation of businesses and not any written agreements. Language problem is a barrier to exchange of ideas with the western organizations. Analysis of findings Facility location After having analyzed the economy and culture of China we need to first look at the location of the new facility. As seen earlier, Eastern China is the most developed area hence; there would be stiff competition for resources there. The Western area is now the new focus area for the government hence the new facility should be located there. The region accounts for 71% of China’s total land area and 29% of China’s total population with ready availability of labor force (Tan, 2010). Facility cost here is 50% less than the Eastern region while warehousing, construction and office lease is as low as one third to three quarter of the cost (Reinhardt, 2005). Thus providing facilities to the employees like housing will not be a major issue with respect to cost or availability in any of the Western towns or cities. There will be some problems as infrastructure and communications network are not as well developed

Financial Control Auditing Essay Example for Free

Financial Control Auditing Essay If you use a computer to record your business activity and maintain this data electronically, you are a candidate for an electronic audit. * What are the Benefits of e-Auditing? †¢It saves time – Electronic audits are completed much faster than traditional, manual audits. Company personnel and tax auditors spend less time working on the audit. †¢It saves paper – Electronic tax auditing reduces the amount of paper normally needed during the audit. †¢It is less disruptive to business – Electronic audits permit tax auditors to work at the tax office most of the time. Computer-assisted tax audit techniques reduce on-site audit time. In this way, there is minimal interference with the normal business of your company. †¢It is more efficient – More efficient techniques for reviewing taxpayer information are used in electronic audits. * The process of e-Auditing? To corporate taxpayers: 1- The preparatory stage begins when a tax auditor contacts the company. 2- He then familiarizes himself with the accounting system of the company, and negotiates with company managers responsible for accounting and finance. 3- They make agreements on when and how the electronic material should be delivered to the tax authority, and what copies of files should be created for the purpose. The tax auditor receives the files and converts them into a special database format used by the Finnish Tax Administration. 5- Later, the chief auditor and the company management will discuss the time schedule of the on-site tax audit, i. e. the part of the tax examination that takes place on company premises. * What are the Auditor†™s Responsibilities towards e-Auditing? Our tax auditors have received special training on information technology; they are aware of information security considerations and work under strict rules of confidentiality. Their PC and laptop workstations are protected and secure. They store the original material in a locked cabinet, and they make sure that the work files created from the company-supplied electronic materials are removed from the computers immediately after the audit. Depending on what has been agreed, physical data media (CDs etc. ) will either be returned to the company or destroyed. After the tax authority has issued the assessment decision or tax debiting decision, any files saved in Tax Administration systems will be deleted. The company will receive a message confirming the deletion. The use of expert systems in e-Auditing As computer power is enhanced and auditors are faced with making decisions in more complex environments, some accounting firms have begun to develop expert systems to assist their personnel in the audit process, An expert system is a complex system of computer progams that models the decision process of a human experts. The psychological methods used to gain an understanding of the human experts decision process and conversion of this decision process into mathematical equations and computer programs are fair beyond the scope of this text. Legal Authority The right of the Finnish Tax Administration to receive computer files for the purposes of audit is based on the following tax laws:  § 14, Act on Assessment Procedure (1558/1995),  § 3, Ordinance on Assessment Procedure,  § 169, Value Added Tax Act (1501/1993),  § 10, VAT Ordinance, and  § 37, Prepayment Act (1118/1996). The Decision of 26 Jan 1998 (no 47/1998) of the Ministry of Trade and Industry concerns bookkeeping methods. The first section of this Decision concerns the use of computer automation in accounting. The Accounting Board has issued an official instruction on 22 May 2000 on the implementation of the provisions of the Decision. These instructions include more specific rules on the use of information technology in accounting. In the interest of expediency during tax audits, the Finnish Tax Administration urges corporate taxpayers to follow the recordkeeping rule of six years. In other words, full documentation showing each transaction separately including its entries in accounting records should be kept for six years after the closing of the accounting period. These records also include auxiliary documentation, and they are to be kept in a legible format. * Rules on recordkeeping and reproduction of data Companies are requested to keep the following files and details in a machine-sensible, software-independent format. They should cover the entire time periods to be audited: 1. Journal-type file of the accounting system listing each transaction separately , including the following detailed facts if applicable for the company: †¢Company number, business unit number †¢Document type Sequential number of the accounting voucher/document, which should be the same number as that of the original receipt, voucher or other document found in the books. †¢Date of accounting document / Date of transaction / Accounting period †¢Account number †¢Cost center number †¢Amount in euros (marks), amount in foreign currency, code of currency †¢Descriptions of accounting entries – several descriptions are accepted †¢ Project no, investment no, process no, product no etc. †¢Customer no, supplier no †¢VAT code †¢Any other data fields that help identify the transaction. . Additional files in case the names (of accounts or of cost centers) are not included in the accounting transactions files: †¢Chart of accounts showing every account used during the period, including account name and account number. †¢Lists of cost centers (and their numbers and names) used during various years. †¢Lists showing details of project numbers, investment numbers, process numbers, product numbers etc. used during various years †¢Lists showing VAT codes (with explanations) used during various years †¢Lists of accounting voucher types used Lists showing the sequences of sequential numbers used by the accounting system (can be delivered on paper instead of a computer file) †¢Registers of suppliers and registers of customers, as a computer file, including at least the following facts: ? Business IDs and European VAT numbers ?Customer no, supplier no ?Name ?Address ?Postal code ?Country code 3. Other details: †¢Specifications of records, descri bing each delivered file. †¢Detailed versions of balance sheet (showing each account separately) for the accounting periods to be audited. †¢Model list printed on paper, to show the eginning of the accounting transaction list file, in case numerical fields have been zipped / compressed. * What are the Permissible file types? The files should consist of fixed-length consecutive strings and be free of software-specific characters (and they should not be backup files). Accounting transactions and additional files such as charts of accounts and lists of cost centers should be delivered to us on a physical data medium, which is usually a CD or DVD. The following technical information is mandatory : * Encoding (ascii / ebcdic) Existence of zipped/compressed data elements (please unzip/uncompress) * Number of records * Length of records. If the company cannot deliver the accounting system files where transactions are primarily recorded, tax auditors can alternatively utilize repo rting files or list files. Accounting systems create reporting files and transaction lists associated with the general ledger and journal, accounts receivable and accounts payable What are the Pros and Cons of both manual and E-audit? (Conclusion) There are pros and cons to both the manual and electronic audits. The manual chart review is more time consuming and is subject to both the benefits and liabilities of requiring human judgment during the audit process. The electronic audit is much quicker, although it requires time and attention to careful set up before the first audit can be run. E-audits are independent of human judgment since determinations are made by internally programmed computer logic and are therefore more consistent than manual audits. Their accuracy is more subject to proper PCC documentation, coding and data entry issues. More and more facilities are opting to perform e-audits due to the time savings and ease of performing regular periodic audits once the initial setup has been completed. We encourage the use of electronic audits whenever feasible. For facilities wishing to transition from a manual to an electronic audit, it is imperative that they initially run simultaneous manual and e-audits to compare the results. In theory, the results from the manual and e-audit should be quite similar. If the results of one or more of the audit elements are significantly different, an investigation into the reason(s) for the difference needs to be undertaken.

World War Two and Its Impact on the Role of American Women in Society E

World War Two and Its Impact on the Role of American Women in Society World War II is an event that has marked history like no other. Originating from a European struggle, war broke out in 1939 and continued for six years. From the years 1939 through 1945 more than half the earth's surface was battling in war. American society was greatly affected. People of every age, race and class were deeply affected. Women's place in society took a leap forward like it never had before. As an effect of the second world war women's traditional roles in society were drastically altered. The 1940's brought innovative opportunities along with hardships to American society. After the Depression it looked as though there was no hope for the traditional role of women to be changing. Women had very few job opportunities, especially married women. In William Henry Chafe's book The American Woman, he explains: Legislative bodies enacted laws restricting the employment of married women. Labor, government, and the mass media all joined in a campaign urging females to refrain from taking jobs. And the overwhelming majority of average citizens--including women--showed little interest in modifying the existing distribution of sexual roles. (Chafe 135) The role of women in society was unchanging. It was quite remarkable how stable their role remained for so long (135). While still recovering from the Depression, Europe managed to mark the beginning of the biggest war in history. They first took over Norway, Denmark, the Netherlands, Belgium, and France. And after Pearl Harbor was bombed by the Japanese, the United States entered the war. The main transformation World War II made for women in American society was there were man... ...o work, keeping the economy going while the men were fighting the war. Other women joined the army and navy out in combat. Organizations that are still present to this day were founded, such as the American Red Cross Association, the Women's Army Corps (WAC), the Women Accepted for Volunteer Emergency Service (WAVES), and the Army Nurse Corps. Overall, World War II changed the role of American women for the better. It marked the beginning of an ongoing advancement of women's economic position in American society. Works Cited Brokaw, Tom.  The Greatest Generation.  New York: Random House, 2004. Print. Chafe, William H. The American Woman; Her Changing Social, Economic, and Political Roles, 1920- 1970. New York: Oxford UP, 1972. Print. Daniel, Robert L.  American Women in the 20th Century. The Festival of Life. San Diego: Harcourt Brace Jovanovich, 1987.

Marketing Plan of Bentley Motors Limited Essay

Marketing Plan of Bentley Motors Limited 1. Executive Summary 2. Company Description Bentley Motors Limited is a British Manufacturer of automobiles, founded on the 18th of January 1919 by Walter Own Bentley. In the First World War, Bentley was known because of their rotary aero-engines. After the war Bentley designed and produced cars that won the Le Mans race in 1924, 1927, 1928, 1929 and 1930. Bentley presented Queen Elizabeth II with an official State Limousine to celebrate her Golden Jubilee in 2002. Bentley believes that it is a high end luxury car, which has tradition and ultimate class. Bentley follows a â€Å"high-price† strategy, and this Marketing Plan outline will show how Bentley improves their sales and continues to gain a share in the market. 3. Strategic Focus and Plan This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competence/sustainable competitive advantage of Bentley Motors Limited. Mission Bentley Motors states that they don’t have a mission statement; but if they did, it would have been in the words of Walter Owen Bentley, â€Å"To build a good car, a fast car, the best in class†. The vision statement that Bentley Motors Limited follows is, â€Å"We are Bentley Motors – the definitive British luxury car company, dedicated to developing and crafting the world’s most desirable high performance cars. Goals 1. Have a larger market share. 2. Launch a Sports Utility Vehicle (SUV) in the United Kingdom in 2015. The model will be based on the Porsche Cayenne, and will be produced in the United Kingdom. The SUV will be priced around GBP 140,000. 3. Become more eco-friendly. 4. Increase sales to 1500 cars, by 2013. Core Competency and Sustainable Competitive Advantage In terms of core competency, Bentley Motors seeks to use their uniqueness to provide sophisticated and distinctive, high quality luxury cars and other products that appeal to its target customers. In order to use its core competency as a sustainable competitive advantage, Bentley will work with its customers and employees to strengthen the relationships and build bonds to satisfy the high tastes of its clientele. 4. Situation Analysis This situation analysis will show how Bentley is growing larger in the market. Globally Bentley sold just over 10,000 cars in 2007 – compared to 9,000 cars in 2006 and 1000 in 2003. SWOT Analysis Figure 1 shows some characteristics that might influence the market opportunities for Bentley Motors. The SWOT emphasizes the good choices made by the company. Positive internal factors are related to the board, the management growth, the intrinsic value of the brand associated with the high end luxury car. Favorable external factors include the increasing need of luxury goods in the environment. A note to consider is that the financial crisis of 2007 did not affect Bentley’s clientele. Regarding unfavorable factors, the main weakness is the limited growth in the market. Due to the outstanding care and attention given to the production of each Bentley car, the production is slowed down as each car is hand made. However this limited production is perfect for Bentley’s marketing plan. Figure 1: SWOT Analysis for Bentley Motors |Internal Factors |Strengths |Weaknesses | |Management |Excellent and specialized board |Owned by Volkswagen, therefore has to | | | |report to Volkswagen. | |Offerings |Unique, high-price and high-end luxury |Many other competitors like Mercedes, | | |cars. |Rolls-Royce, Ferrari and Maserati provide | | | |similar products. | |Marketing |The exclusivity of the Bentley Motors brand|As the targeted customers are exclusive, | | |is part of the marketing plan. |not many people are aware of the various | | | |services and products Bentley Motors | | | |provides. | |Personnel |Dedicated to personal development of |Their workers are so qualified that if one | | |employees, by improving their technical and|employee leaves they need to spend a lot of| | |business skills. |money to train and develop another | | | |employee. | |Finance |Excellent growth in sales, revenues from |To build one car it takes longer than most | | |2003 onwards. |of their competitors, therefore it takes | | | |time to generate revenue. | |Manufacturing |Sophisticated details, like workers |A typical mass produced luxury model can be| | |inspecting the leather for insect bites and|finished in 24 hours, but to make a | | |17 hides of leather are required to outfit |Mulsanne at the Crewe Factory it takes 9 | | |the cabin. |weeks. | |R&D |Continued efforts to ensure engineering and|Most of the competitors have good R&D | | |luxury details for cars.|departments as well. | |External Factors |Opportunities | Threats | |Consumers |Customers can customize parts of the product, |Due to the high price of the products, | | |such as requesting certain types of leather |Bentley has exclusive consumers and not| | |interiors. |many people go and buy a Bentley every | | | |so often. | |Competitive |There are a few brands that are that obsessed |Mercedes-Benz, Jaguar and BMW produce | | |with having unique luxury products. |similar products for a fraction of the | | | |price. | |Technological |Bentley recently hired Rolf Frech as its |Bentley’s competitors have various | | |Engineering Chief. Frech comes from Porsche AG. |engineering methods that can produce | | | |more efficient cars. | |Economic |During the financial crisis of 2007, Bentley’s |The targeted customers are a small | | |targeted customers were still purchasing cars. |share of the market. | | | | | |Legal/Regulatory |Cars with new clean energy (biofuel), ensuring |A new law passed, requires some | | |that the power and torque of the car are not |technological change that Bentley’s do | | |affected.|not have. | Industry Analysis Every human wants to differentiate themselves from one another. One way of doing so is by purchasing luxury goods. Therefore the market for such goods is bound to grow. In comparison to other high end luxury vehicles, Bentley is growing more than the others. Figure 2: Luxury car Market |Year Sales in U. S Market | |Brands |2011 |2010 |% Change | |Porsche |12,633 |12,592 |0. 3 | |Jaguar |9,315 |9,748 |-4. 4 | |Ferrari |1,266 |1,087 |16. 5 | |Maserati |1,706 |1,355 |25. 9 | |Bentley |1,260 |954 |32. 1 | |Rolls Royce |255 |387 |-34. 1 | Competitors in the Luxury Car Market As shown in figure 2 , the main competitors of Bentley are; Rolls Royce, Ferrari, Maserati and Porsche. Company Analysis Bentley is highly recognized for their luxury cars, but they also sell goods that reinforce the image of their brand, such as silver plated wheel spinners, cufflinks, set of espresso cups, driving apparel and luggage sets among a few. 5. Product Market Focus This section describes the marketing and product objectives for Bentley Motors and their target markets, points of difference and positioning. Marketing and Product Objectives Bentley Motors marketing is based on the effort to combine the strength and speed of a sport scar with the luxury of British elegance. These are combined in 3 areas listed below. 1. British Tradition 2. Manufacture 3. Luxury and Sport Target Markets The primary target market for Bentley cars are customers who are not self-conscious and are willing to show what they have earned, these are generally those in the highest 5% of the economy. These customers want premium quality products and services and are willing to pay for it. Points of difference. Bentley’s marketing is concentrated on the fact that they have the sophisticated British charm, mixed with the strength of a premium racing car. This is the main difference when compared to Rolls Royce, which looks at itself as a luxury car or with Ferrari that defines itself as a sports car. Positioning Bentley’s vehicles try hard to close the gap between a being a traditional British sophisticated luxury vehicle and sports car with strong masculine power, which is best shown with its 6 time success at Le Mans. 6. Marketing Program The 4 marketing mix elements used by Bentley Motors are detailed below. Product Strategy Bentley’s are handmade, custom designed cars. It takes roughly 150 hours to produce a Continental GT and 400 hours to build an Arnage. Steering wheels are double stitched by hand using 2 needles simultaneously. It takes 15 hours to create one steering wheel. These are a few features of Bentley’s to name a few. Price Strategy The 2011 Bentley Continental is priced at around $205,600, while the 2011 Maserati Gran Turismo is priced at an average of $125,000. Even though the Maserati is much less priced, the quality that Bentley holds is much greater. Promotion Strategy. Bentley avoids commercializing its products unlike Maserati, therefore making it more prestigious. Bentley places its advertisements in places where they expect their target market to see it, not in commercial places. Bentley also goes by word of mouth, where one satisfied customer passes on the good word to a friend. Distribution Strategy Bentley prides themselves on being represented in 212 Bentley facilities worldwide. With 24 offices in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East and 15 in Asia and Australasia, among others. Therefore with 212 facilities worldwide, it is within arm’s reach – for those who can afford it.

Strategic Management and Time-based Strategies - 1031 Words

Tricia Acosta BUM 4013 (01) Production and Operations Management Discussion and Review Questions 1.From time to time, various groups clamor for import restrictions or tariffs on foreign-produced goods, particularly automobiles. How might these be helpful? Harmful? It helps the country receiving tax monetarily, allows state to flourish internally, and more costly for exporters. 2. List the key ways that organizations compete. a. Product and service design b. Cost c. Location d. Quality e. Quick response f. Flexibility g. Inventory management h. Supply chain management i. Service j. Managers and workers 3. Explain the importance of identifying and differentiating order qualifiers and order winners. Order qualifiers†¦show more content†¦counterpart. What are some possible explanations for this, assuming that U.S. workers are as hardworking as Japanese workers? Low labor cost strategy: Immediately after the war, exploited the (then) inexpensive labor pool. Scale-based strategy: During the 1960s, used capital intensive methods to achieve higher labor productivity and lower unit costs. Focused factories strategy: During the 1970s, used smaller factories that focused on narrow product lines to take advantage of specialization and achieve higher quality. Flexible factories strategy: During the 1980s, reduced the time needed to incorporate new product and process designs. Used flexible equipment that allowed volume and design changes, as well as product variety. 12. Boeing’s strategy appears focus on its 777 midsize plane’s ability to fly into smaller, nonhub airports. Rival European Airbus’ strategy appears to focuses on large planes. Compare the advantages and disadvantages of these two strategies. Boeing 777: Flew from Sydney to London without refueling. (adv) The family of airplanes distinguished by its fuel-efficiency, spacious cabin interior, range capability, commonality and reliability. New design and testing initiatives helped ensure the highest possible levels of reliability. (dis) most notably that headwinds would make it difficult for the plane to fly Sydney-London without stopping. Airbus 380: (adv) The main advantage is that it can shipShow MoreRelatedThe Objectives Of Strategic Management Essay1055 Words   |  5 Pages A strategy is a plan of action designed to achieve a specific goal or series of goals within an organizational framework. Management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively (Rumelt, 2011). Since organizations can be viewed as systems, management can also be defined as human action, including design, to facilitate the production of useful outcomes from a system. 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Harrah’s Entertainment, Inc - 1216 Words

Executive Summary Harrah’s Entertainment, Inc. has been a pioneer in the casino industry by becoming the first company to become publicly trade in the stock market. Also, they have set themselves apart from competitors with their approach to customer service and building lasting relationships. These differentiations from competitors lead them to highly invest on information technology to track customer’s trends and habits. This paper analyses how the Harrah’s benefits from their unique approach to information technology, but at the same time points out how other aspects of the business have been disregarded or they need to be improved. Issues such as, infrastructure compared to competitors, the fact that due to the investment on†¦show more content†¦Another recommendation is to create a partnership with a gaming company like zynga to come up with an online game. If the online game is created, it would be convenient for the reward card holders to be able to use their cards with this game. In addition to the game creation, it would be interesting for the casino to come up with amateurs gambling tournaments. This last one could be a way to bring a new demographic into the casinos. Potential Obstacles/Risks One of the potential obstacle and or risk of applying some of the recommendations like investing on the infrastructure could be difficult to rebuild a 50 plus year old company across the board. Some of the employees could be hesitant to changes. Another possible obstacle and or risk might the laws and regulations for online gambling that may not allow for a casino company to create gambling games and being able to bet and receive profits online. Questions 1. How does the Pareto Principle relate to Harrah’s market situation (theShow MoreRelatedHarrahs Entertainment, Inc. Essay1645 Words   |  7 PagesIndividual Case Assignment: Harrahs Entertainment, Inc. 1. What are the objectives of the various Database marketing (DBM) programs and are they working? There are two main overall objectives of Harrah’s Database marketing (DBM) programs. First, Harrah’s strived to build, increase and retain customers’ loyalty to their brand, similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationshipRead MoreAnalysis Of Harrahs Entertainment Inc2235 Words   |  9 PagesThe Problem/Opportunity Definition Harrah’s Entertainment Inc. is the largest provider of casino branded entertainment with 50 properties under brands; Harrah’s, Bally’s, Planet Hollywood, Caesars, Flamingo and Showboat. As a strong competitor in the casino industry, Harrah’s has maintained a golden standard through their advanced technology leadership and their CRM approach has led them to their core competence in customer loyalty and satisfaction. CEO Gary Loveman knew that focusing on customersRead Moreâ€Å"Harrah’s Entertainment Inc.† by Rajiv Lal1393 Words   |  6 Pages1. What are Harrah’s brand’s strengths, weaknesses, opportunities, and threats? Strengths General - Strong and consistent revenue growth over the past years and reliable stock market performance allowing for Harrah’s to gain a leading market position. - Harrah’s national presence with a network of 26 casino locations in all â€Å"traditional† and most of the new U.S. casino markets across 13 states, including land-based, dockside, riverboat, and Indian casino facilities. - First-mover advantage:Read MoreBenefits Of Gambling And Nevada1674 Words   |  7 PagesGambling has been a form of entertainment since ancient history. Games of skill and chance using an early form of playing cards can be dated as early as 2300 B.C. and for thousands of years has evolved to become one of the most lucrative forms of business. In the year 1931 a bill was introduced to legalize gambling and Nevada s first casino resort, the Meadows opened. By December 1946 brought a new form of casino gaming with the Flamingo Hotel as the first modern casino in Las Vegas offering, luxuriousRead MoreAnalysis Of Harrah Entertainment, Inc.1476 Words   |  6 PagesIntroduction Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. Other competitors focus on outshining and glamorizing their amenities to attract and captivate theRead MoreEssay on Harrahs Business Plan1068 Words   |  5 Pagestheir competition Harrahs Entertainment, Inc has made itself the worlds largest provider of branded casino entertainment. Harrah’s CEO Gary Loveman is a former operations professor who has used information technology to create what people consider the most effective marketing organization in the service industry. Harrah’s operates fifty-three casinos, employing more that eighty five thousand workers on five continents. The secr et to Harrah’s success is data. Through Harrah’s total reward card programRead MoreCase Analysis 2 Harrah Entertaiment Essay1283 Words   |  6 Pagesï » ¿Question 3 Stakeholders The gaming and entertainment industries involve a large amount of individuals. Harrah’s entertainment includes their vendors (major and minor), stakeholders, stockholders, customers and employees. 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The company has an annual revenue of $8.6 billion and is currently one of the top casino gaming companies of the world. The reason for their success is good customer service and efficient usage of software development. Customer

Organizational Culture At Lincoln Electric Company Essay

Organizational Culture at Lincoln Electric The Lincoln Electric Company, a manufacturer of welding equipment and supplies, was founded in 1895 by John C. Lincoln as a manufacturer of electric motors. In the early years of the 20th century, James F. Lincoln joined his brother’s company and by 1914 replaced John as the company head, allowing the latter to concentrate his efforts on scientific investigations. In those early years, James F. Lincoln implemented a number of programs and initiatives with served to define a company culture that was unique in its day and which has persisted for a century. Those programs and initiatives grew out of a stated mutual respect between workers and management, based largely on James F. Lincoln’s Christian beliefs and apparent genuine respect for the people who developed, manufactured and sold the company’s products. Among those programs was the creation of an Employee Advisory Board, a production based employee pay structure, and a group insurance program which was a rare benefit in its time. Today, Lincoln Electric continues to thrive and according to its 2014 Annual Report, generated revenues on the order of $2.8 billion resulting in net income of $255 million. The Cleveland, OH-based company now employs 10,000 worldwide where it operates 40 manufacturing facilities in 20 countries. Lincoln distributes its products to 160 countries. Lincoln’s culture can be described as people-oriented, with recognition of the valuable contributions madeShow MoreRelatedOrganizational Culture Of The Lincoln Electric Company1107 Words   |  5 PagesThe Culture of a Company, or the Organizational Culture like it is mentioned in Principles of Management, has gotten a new dimension for me in terms of importance to assure the success of a company. This Organizational Culture is based on a series of values that are defined and established by the founder of a company for instance, which has a deep relation with his ethics and moral values. Therefore, the first factor to outline would be what the culture of a company shows, that can describe alreadyRead MoreOrganizational Culture Of The Lincoln Electric Company1439 Words   |  6 PagesIntroduction The Lincoln Electric Company is the world’s largest manufacturer of welding machines and electrons. Lincoln employs 2,400 workers in two U.S. factories near Cleveland, OH and approximately 600 in three factories located in other countries. (The Lincoln Electric Company p. 1.) The main focus of this paper is to analyze the organizational culture of this company, by doing so, I will point out the different features, the rules and norms, beliefs and philosophies and the systems implementedRead MoreThe Organizational Culture Of The Lincoln Electric Company1035 Words   |  5 Pagesthe story of Lincoln Electric Company I’ve come to the Conclusion that their organizational culture they practicing is People-oriented culture. Because the company values fairness, supportiveness and they respect individual rights. There is a greater emphasis on expectation of treating people with respect and dignity. All the founders of the company had a great deal of continues influence on the positioning of the company today, form John C. Lincoln to James F. Lincoln. John C. Lincoln started itRead MoreThe Organizational Culture Of The Lincoln Electric Company1016 Words   |  5 PagesThe Organizational Culture of the Lincoln Electric Company The Lincoln Electric Company is one of the largest manufacturers of welding machines and electrodes in the world. With about 2,400 employees in the USA and near 600 workers in other countries. The Lincoln management plan is well known for accomplishing the highest worker productivity. His founder Mr. James F. Lincoln died in 1965, leaving a profitable and reliable company. As a president of the business, he invigorated a committee that wasRead MoreThe Impact Of Organizational Culture On The Lincoln Electric Company892 Words   |  4 PagesThrough my reading about LINCOLN ELECTRIC COMPANY I can see that organizational culture played an important important role in success of this company. All main elements that form Oranizational culture represented in THE LINCOLN ELECTRIC COMPANY, that what made this company prospered and thrived in its activity through the applying The P-O-L-C Framework effectively. I can discern the aspects of influence of oraganizational culture in manging this co mpany towards higher levels in output through theRead MoreOrganizational Culture And The Lincoln Electric Company1212 Words   |  5 PagesORGANISATIONAL CULTURE AND THE LINCOLN ELECTRIC COMPANY The success of a business is intimately tied to the success of its culture. To understand better how organisational culture is created and maintained we will examine one of America’s most successfully managed companies, the Lincoln Electric company. We will examine many aspects of the company that contribute to its culture, such as the influence of the company’s founders, the golden rule, the incentive management plan, the performance appraisalRead MoreOrganizational Culture And The Lincoln Electric Company1303 Words   |  6 PagesORGANISATIONAL CULTURE AND THE LINCOLN ELECTRIC COMPANY The success of a business is intimately tied to the success of its culture. To understand better how organisational culture is created and maintained we will examine one of America’s most successfully managed companies, the Lincoln Electric company. We will examine many aspects of the company that contribute to its culture, such as the influence of the company’s founders, the golden rule, the incentive management plan, the performance appraisalRead MoreAnalysis Of Lincoln Electric Company Of Cleveland Ohio Usa S Organizational Culture877 Words   |  4 PagesLincoln Electric Company of Cleveland Ohio USA`s organizational Culture is exceptional and has earned it the acolade of being the best managed manufacturing company in the whole world. I will explore and attempt to identify culture aspects of Lincoln Electric from several issues such as; the continuing influence of founders of the company, the golden rule, the incentive management plan,the performance appraisal system, how people communicate in the organization, the merit pay plan, the bonus planRead MoreThe Legacy Of The Lincoln Electric Company Essay718 Words   |  3 PagesThe Lincoln Electric Company proves that the right mix of â€Å"organizational culture styles† can achieve profitable business growth over the long haul. The continuing influence, employee benefits/incentives, and management styles initiated by company founder John C. Lincoln and James F. Lincoln have built a profitable business for shareholders and employees alike. Let’s, look at Mr. Author Sharplins Harvard Case study and The Lincoln Electric Company webpage to further delineate the styles of organizationalRead MoreLincoln Electric Company s Impact On Corporate Culture905 Words   |  4 Pagesvalue†; as found within Lincoln Electrics’ Vision Statement (Lincoln Electric 1999-2016). The beliefs and values transferred from company founders and instilled into employees can have an overwhelming impact on corporate culture. By establishing a positive corporate culture one can influence exceptional company performance. This is clearly demonstrated by Lincoln Electric Company, from its early days until its present day. I will present how the Lincoln Electric Company has done just that! Before

Ebenezer Scrooge Analysis free essay sample

At the beginning of A Christmas Carol, abundant evidence is provided to support the conclusion that Ebenezer Scrooge is the protagonist of Dickens tale, who doesnt want to spend any more money than is absolutely essential, and who begrudges spending for what is necessary. A grasping, covetous, flinty old pinchpenny With his pointed nose, shrivelled cheeks, and stiff gait, he is repulsive to all his acquaintances. In his novella, Dickens portrays Scrooge with words that are equally as familiar as his name â€Å"Bah Humbug! . Scrooges character is shaped by the conditioning he experienced as a young child, as our characters as humans always are. He has been suffering psychologically for years from the abuse of neglect he received as a child when he was left alone during Christmas. However, another conflict manifests itself on that Christmas Eve when the do-gooders stop by to ask Scrooge for a donation for charity by mentioning Marleys name which triggers Scrooges memory of friendship, love and benevolence. We will write a custom essay sample on Ebenezer Scrooge Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He sent them off by a gruffly reply It is not my business. Its enough for a man to understand his own business, and not interfere with other peoples. Mine occupies me constantly. Good afternoon, gentlemen! Finally, the day draws to its close and Scrooge must release his clerk, Bob Cratchit, but not before he grumpily says, you dont think me ill-used when I pay a days wages for no work as he must allow the man a holiday on Christmas. Ordering the man to Be here all the earlier the next day, Scrooge reluctantly lets the man go home. Clearly, Ebenezer Scrooge is a misanthrope who shares no warmth with any man. As he dismisses his nephew, Scrooge declares, If I could work my will, every idiot who goes about with Merry Christmas on his lips, should be boiled with his own pudding and buried with a stake of holly through his heart. He should! The conflict intensifies when Marleys spirit arrives at his own home to warn Scrooge of his demise if he does not heed his warning and accept the three ghosts. Scrooges conflict here is in accepting this revelation, for at first he doesnt believe that Marley is real, for he thinks that Marley is an undigested bit of beef; a blot of mustard, a crumb of cheese, a fragment of an underdone potato. In other words, Scrooge is trying to convince himself that he is suffering from indigestion. Scrooges encounter with the Ghost of Christmas Past reveals Scrooges Christmas past and in accepting what happened to him back then, he begins to give in to the good in his soul, for when he sees himself as a very young boy all alone at this boarding school and his break up with his fiance Belle due to this love for money, he sheds a tear which symbolizes the return of warmth and sympathy in Scrooges cold heart; the ice around his heart is melting, and Scrooge is beginning to resurrect. For when he meets the Ghost of Christmas Present, he has to face the realities of the life that he has created for the Cratchit family, and the wages that Scrooge has been paying Bob are very pitiful that he cannot afford proper medical attention for his son, Tiny Tim. Seeing this causes Scrooge to become even more compassionate. By witnessing the Cratchits, this has had a tremendous effect on his character. Following the visit from the final spirit, the Ghost of Christmas Yet to Come, Scrooge desperately wished to make amends for the sins of his life. When he awoke on Christmas morning and found that the bedpost was his own and the Time before him was his own, Scrooge recognized that he still had another chance to transform himself. His heart was no longer heavy from the fear that things cannot change; instead, he laughed and cried from the joy of the knowledge that his fate was not foresworn: His happiness had made him youthful againas light as a feather.

Product Advancement Trend

Relevant consumption trends The onset of mobile technology has transformed the way of life of the modern day society. Every person out there wants to communicate. A cell phone is a convenient way to communicate due to its portability as well as cost. The information age has demanded more than just communication in the strict sense.Advertising We will write a custom essay sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More The consumer wants an opportunity to derive entertainment information access as well as the actual communication itself. The mobile phone companies have adapted to this demand by developing products that meet the average requirements in a satisfactory manner. The cell phone cuts across all the market demands and therefore offers the customer the benefit of a single gadget with several applications. The cell phone market has been typically subdivided into two main segments. The first is the high e nd segment that comprises of business persons and the professional class. These customers are the most influential in as far as price is concerned since they have a high level of loyalty to the product as long as they develop a sense of trust for such a product. The second segment is the low end consumer class that is made of the blue collar as well as the personal end users. The preferences of these customers greatly depend on the individual’s behavior and preference. However the actual purchase is mostly affected by the financial implication of the product purchased. The high end customers are more likely to purchase the more expensive versions of the black berry that have more features that assist them in their daily professional encounters. Their spending may be motivated by either necessity or actual availability of finances. They are therefore more product-specific. For instance the professionals are more likely to go for a cell phone that has an operating system that w ill allow them undertake the duties that they would otherwise have waited to get to a computer in order to access such features. The general average annual spending among the first segment is higher than that of the second. Customers from both segments have an opportunity to access these products from the certified dealers in selected selling points such as malls and supermarkets. There are also numerous specialized dealers who deal in electronic sale that offer the black berry based products. Customers have the option of also purchasing the product online from the various websites such as E-bay. Online sale has gained credence due to its flexibility convenience and speed as compared to over the counter sale. The products are available on these sites with varying charges depending on the prevailing rates. The most recent statistics suggest that the customers buy more at the end of the month and before festivities. The levels of sales were also very low during cold seasons as most of the customers were indoors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The preference has been the purchase through online dealers who deliver the product after a given period of time. The percentage of people who ordered the product specifically as a present amounted to 20% of the general consumer base. With these customers the probability of purchasing this product again is quite slim. This would be because they were not actually getting the phone for someone else. They could either be creating an impression on the person or recommending the product. The other percentage either went through the actual product acquisition model that involves gathering information, evaluation of the product, purchase and post purchase procedures. The market is affected by various variables and there can be no specific conclusive explanation of the current or future trend in the consumer’s behav ior. On average however the loyalty of the consumer was motivated by advertisement and word from friends and alternative sources of information. The black berry has been in the black berry phone specifically the touch 9800 mobile is a market leader that has been created to serve the interests of the consumer form both ends. The all too familiar receptiveness of the device to new applications and the removal of old ones give it a dignified prominence in the specialty. The black berry company has made several efforts over the years to ensure that their products subscribe to the demands of the modern day consumer. The product has an inbuilt operating system that supports most document formats (Alba and Hutchinson 2000, p 123). The core proposition of the brand is to ensure that the customer receives quality. The substance of the brand slogan suggests that the product inspires brings together the essential features of the phone to guarantee the user maximum utility. A review of the pro duct has disclosed the salient features that continuously make the product a market leader (Naercio 2003, pp130-135). The shape provides a sense of class that is supplemented by the feel of the touch screen that would otherwise be in traditional landscape shape. The keyboard slides from below the screen to allow the user the convenience of reducing and condensing the size of the phone to fit a smaller space and to fit the grasp of the palm. The screen has an onscreen keyboard that allows the consumer who does not want to use the keyboard to operate the phone. The message writer also has an inbuilt spell checker that allows the user to correct the messages I case they make a mistake. The messaging service also has a predictor service that reduces the time taken typing in the words in the message. It also bars a 12-key alphanumeric keyboard, that allows for the SureType option, which creates a provision for the option of two letters per key.Advertising We will write a custom essa y sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More For convenience the phone offers up to ten different ways of performing of performing one task from the basic text message writing to checking of emails. The phone can be likened to the iphone in as far as the touch screen devises is concerned. However the blackberry 9800 is the antithesis of the complexity of the iphone technology as it provides an unchanging home screen icon selection and an extremely basic user interface button setup that is very easy to understand (Alba and Hutchinson 2000, p 123) The continuous use of this product allows the consumer to adjust phones accessibility options within and around the phone to fit the prescriptions and requirements that they find fit. The phone offers a sense of maturity for those users who would rather prefer a complicated interface that is best understood by them. This means that the phone provides a sense of pride among peers who may not be able to use the phones features effectively (Naercio 2003, pp130-135). The brand positioning statement centers on inspiration of the consumer. The product does more than that by securing a complicated safe house of information. The user can zoom in and out of browser pages with the pinch of the finger for better visibility and flexibility in the navigation of the phone. The phone also comes with the company’s latest operating system software the black Berry 6 OS that has numerous improvements for flexibility and convenience. Criticism may have it that the products resolution is much lower than that of the rival touch screen technologies such as the Samsung galaxy s and the iphone 4. The resolution has been supplemented by the slide manual keyboard and the high zoom potential and magnification Marketing Strategy recommendations Need Recognition The product brand is quite new in the market since it is among the latest inventions and improvements of th e black berry technology and has little awareness in its development. The competitor technologies have gained a lot of ground in as far as consumer awareness and therefore leave a great marketing gap. The recommended strategic approach will be one that incorporates aggressive marketing processes embedded in a marketing campaign that will ensure that the existing customer’s are reminded of the existence of the product. As for the new customers the campaign will create a good background that will convince the consumers of the superiority of the production the market. The campaign will utilize all avenues of access to customers such as Facebook,Twitter and YouTube by creating a commanding presence in both in visual and audio reviews and advertisements(Alba and Hutchinson 2000, p 123). The campaign will also incorporate the assistance of the various media houses through promotions that will allow the listeners to acquire a sample of the product. The campaign will also maintain a high level of presence in print media in journals and daily newspapers across the world market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Information Search The products evaluation information will be highly accessible from the output social network sources that will create a database for the effectiveness of the marketing campaign. The comments that will be received on the social networks such as Twitter and Facebook will be used to evaluate the brand strategy as well as the future market campaign. The information available fro these reactions as to the negative and positive aspects of the products will be used to reengineer the products outlook to suit the tastes and preferences in as far as color and shape is concerned. (Dipak and Naufel 1999, pp131-137) The reactions of the retailers and distributors will also be taken into account. The online sales reactions on the product as well as the reactions of those who acquire the product over the counter will also be taken into consideration in the formulation of future strategies. Evaluation Inadvertently the consumer is going to weigh the opportunity cost of forgoing t he other competitor products such as the Samsung galaxies or the iphone 4. Such a consumer will be looking to acquire a product that allows them to use the touch screen technology in the most flexible way. The blackberry 9800 will have an unmatched advantage over all these products because of the additional features that accrue to the phone that are availed by the additional keyboard that allows more convenience and flexibility. As it is the product has a very affordable price quotation that is not likely to change even as the effects of the recession continues to take its toll on the economies around the world (Naercio 2003,pp130-135). For the first few years the product will maintain a stable price that will only vary depending on the mode that the consumer chooses in the purchase since each sales channels has different cost implications. Once the product gains enough market confidence the company will then transfer the prevailing market condition implications to the consumers. Th e consumer will also be thinking of the resolution of the phone as opposed to the competitors provisions of the same feature. They will however be impressed by the flexibility of the product as far as magnification is concerned. The product will supplements the need for a high resolution with the resolution potential that is inbuilt in the product. The product also has a much lesser price compared to the competitor products and will therefore take advantage of the economic recession conditions by stabilizing its price to allow the consumer to acquire it. (Dipak and Naufel 1999, pp131-137) Purchase The product will be mostly marketed among the young generation. This implies that the main clientele will fall within the age bracket of between 18 and 40 years. There is a very high likelihood that two thirds of these individuals have access to the internet or are at least aware of the online modes of purchase. The marketing strategy will therefore ensure that each online selling point ha s a stock of this product. The online stores will also offer a discount for every two phones that are purchased in one go. The products will also be available in the various phone sale points that have worldwide coverage. Examples of these stores within the UK include the UK Car phone Warehouse, dial a phone and mobiles .co.uk. These are known to offer satisfactory services in as far as the delivery of goods is concerned. The product marketing strategy will also partner with the relevant marketing partners in the various countries to facilitate the availability of this product to the customer at affordable prices. The initial price of the product has been  £414.99. This has been quite high for the low end consumer. On the other hand it would be quite hard to maintain a lower price in the face of the prevailing economic conditions. This price however will be reduced by up to  £7 to create a promotion price of  £407 that will be used as a mechanism of attracting customers. The e vidence from the existing market trends indicate that personalized sales and marketing promotion attempts were more effective than all other methods of advertising. The customer is more likely to purchase a product after such a product has been explained to them on a person to person basis. Those who accessed the retail selling points from the online sellers required to be convinced by sales representatives in order to acquire the product. (Dipak and Naufel 1999, pp131-137) Post Purchase The consumer upon acquiring the product did not bother to send feedback. This was the case especially with off the counter sales. However those who acquire the product from an online source were keen enough to leave a comment or two concerning the effectiveness of the product and the areas that were in need of improvement. The product has a year’s warranty and therefore the response from the consumers who returned product that had few defects were contented with the corrections made. The thir d member of the group upon acquiring the products and sending them to his aunt discovered that one of them had a mechanical problem. Upon returning the product the product was satisfactorily repaired (Alba and Hutchinson 2000, p 123). Conclusion The existing variables have a positive and negative effect on the marketing mix adopted for the delivery of this product to the market. As it were the price has a great bearing on the demand of the product. If it is too high then the low end consumers have little chance at acquiring the product. On the other hand if the product is priced lower than the competitor’s prices the market impression is that the product is of an inferior quality and should not be taken seriously. The product in seeks to venture into an already saturated market that is flooded with similar counterfeit cheap products. It is therefore important that the consumer understands the value that comes with the new product. The product however will take advantage of th e already established brand name black berry to maintain a high profile for the consumer who wishes to acquire the product in future. The pricing strategy that will be used to review the products price takes into consideration the prevailing market situation and gives credence to the consumer’s interest. This ensures that the consumers strain in the harsh economic times is supplemented adequately and in a proper and timely manner. References Alba, J. W., and Wesley, H. (2000) Knowledge Calibration: What Consumer Know and What They Think They Know. Journal of Consumer Research, 27, p123 Dipak, J.C., and Vilcassim, N. J. (1999) Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis. Market science, 45(2) p131-137 Naercio, M. (2003) Is the Consumer Sector Competitive in the U.K.? A Test Using Household-Level Demand Elasticities and Firm-Level Price Equations. Journal of Business Economic Statistics, 23(3) pp130-135A This essay on Product Advancement Trend was written and submitted by user Mohammed Stark to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.