Harrah’s Entertainment, Inc - 1216 Words

Executive Summary Harrah’s Entertainment, Inc. has been a pioneer in the casino industry by becoming the first company to become publicly trade in the stock market. Also, they have set themselves apart from competitors with their approach to customer service and building lasting relationships. These differentiations from competitors lead them to highly invest on information technology to track customer’s trends and habits. This paper analyses how the Harrah’s benefits from their unique approach to information technology, but at the same time points out how other aspects of the business have been disregarded or they need to be improved. Issues such as, infrastructure compared to competitors, the fact that due to the investment on†¦show more content†¦Another recommendation is to create a partnership with a gaming company like zynga to come up with an online game. If the online game is created, it would be convenient for the reward card holders to be able to use their cards with this game. In addition to the game creation, it would be interesting for the casino to come up with amateurs gambling tournaments. This last one could be a way to bring a new demographic into the casinos. Potential Obstacles/Risks One of the potential obstacle and or risk of applying some of the recommendations like investing on the infrastructure could be difficult to rebuild a 50 plus year old company across the board. Some of the employees could be hesitant to changes. Another possible obstacle and or risk might the laws and regulations for online gambling that may not allow for a casino company to create gambling games and being able to bet and receive profits online. Questions 1. How does the Pareto Principle relate to Harrah’s market situation (theShow MoreRelatedHarrahs Entertainment, Inc. Essay1645 Words   |  7 PagesIndividual Case Assignment: Harrahs Entertainment, Inc. 1. What are the objectives of the various Database marketing (DBM) programs and are they working? There are two main overall objectives of Harrah’s Database marketing (DBM) programs. First, Harrah’s strived to build, increase and retain customers’ loyalty to their brand, similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationshipRead MoreAnalysis Of Harrahs Entertainment Inc2235 Words   |  9 PagesThe Problem/Opportunity Definition Harrah’s Entertainment Inc. is the largest provider of casino branded entertainment with 50 properties under brands; Harrah’s, Bally’s, Planet Hollywood, Caesars, Flamingo and Showboat. As a strong competitor in the casino industry, Harrah’s has maintained a golden standard through their advanced technology leadership and their CRM approach has led them to their core competence in customer loyalty and satisfaction. CEO Gary Loveman knew that focusing on customersRead Moreâ€Å"Harrah’s Entertainment Inc.† by Rajiv Lal1393 Words   |  6 Pages1. What are Harrah’s brand’s strengths, weaknesses, opportunities, and threats? Strengths General - Strong and consistent revenue growth over the past years and reliable stock market performance allowing for Harrah’s to gain a leading market position. - Harrah’s national presence with a network of 26 casino locations in all â€Å"traditional† and most of the new U.S. casino markets across 13 states, including land-based, dockside, riverboat, and Indian casino facilities. - First-mover advantage:Read MoreBenefits Of Gambling And Nevada1674 Words   |  7 PagesGambling has been a form of entertainment since ancient history. Games of skill and chance using an early form of playing cards can be dated as early as 2300 B.C. and for thousands of years has evolved to become one of the most lucrative forms of business. In the year 1931 a bill was introduced to legalize gambling and Nevada s first casino resort, the Meadows opened. By December 1946 brought a new form of casino gaming with the Flamingo Hotel as the first modern casino in Las Vegas offering, luxuriousRead MoreAnalysis Of Harrah Entertainment, Inc.1476 Words   |  6 PagesIntroduction Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. Other competitors focus on outshining and glamorizing their amenities to attract and captivate theRead MoreEssay on Harrahs Business Plan1068 Words   |  5 Pagestheir competition Harrahs Entertainment, Inc has made itself the worlds largest provider of branded casino entertainment. Harrah’s CEO Gary Loveman is a former operations professor who has used information technology to create what people consider the most effective marketing organization in the service industry. Harrah’s operates fifty-three casinos, employing more that eighty five thousand workers on five continents. The secr et to Harrah’s success is data. Through Harrah’s total reward card programRead MoreCase Analysis 2 Harrah Entertaiment Essay1283 Words   |  6 Pagesï » ¿Question 3 Stakeholders The gaming and entertainment industries involve a large amount of individuals. Harrah’s entertainment includes their vendors (major and minor), stakeholders, stockholders, customers and employees. Gambling is big business to those mentioned above, if it’s professional, business, pleasure or something out of the ordinary. Stakeholders ensure companies policies and procedures are followed while investing large amounts of revenue to become successful. Due to the industry becomingRead MoreOrganizational Analysis of Harrahs Entertainment1614 Words   |  7 PagesOrganisational Analysis 1.1 General Description About the company Harrah’s Entertainment, Inc., Harrah’s Entertainment, Inc., was found on October 30, 1937. It is a private gaming corporation that owns and operates many casinos/hotels primarily under the Harrah’s, Bill’s, Caesars, Horseshoes, Rio, Showboat, Bally’s, Paris, Harveys, Sheraton, Grand Casinos, and Flamingo brand names, as well as six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gamingRead MoreData Base Marketing3687 Words   |  15 Pageshhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh Case- Harrah’s Entertainment Inc. Questions: 1. What are the objectives of the various Data Base marketing programs and are they working? 2. Why is it important to use the â€Å"customer worth† in the DBM efforts rather than observed level of play? 3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing? 4. What is the sustainability of Harrah’s actions and strategy? 5. What are theRead MoreIs Harrah s Entertainment, Inc. Essay1343 Words   |  6 Pages The company that I will be discussing about is Harrah’s Entertainment, Inc. This company was founded by Bill Harrah on October 29, 1937 and has its headquarters in Nevada, USA. They own more than 50 casinos and hotels and have approximately 33,000 employees presently working. The company has an annual revenue of $8.6 billion and is currently one of the top casino gaming companies of the world. The reason for their success is good customer service and efficient usage of software development. Customer

Organizational Culture At Lincoln Electric Company Essay

Organizational Culture at Lincoln Electric The Lincoln Electric Company, a manufacturer of welding equipment and supplies, was founded in 1895 by John C. Lincoln as a manufacturer of electric motors. In the early years of the 20th century, James F. Lincoln joined his brother’s company and by 1914 replaced John as the company head, allowing the latter to concentrate his efforts on scientific investigations. In those early years, James F. Lincoln implemented a number of programs and initiatives with served to define a company culture that was unique in its day and which has persisted for a century. Those programs and initiatives grew out of a stated mutual respect between workers and management, based largely on James F. Lincoln’s Christian beliefs and apparent genuine respect for the people who developed, manufactured and sold the company’s products. Among those programs was the creation of an Employee Advisory Board, a production based employee pay structure, and a group insurance program which was a rare benefit in its time. Today, Lincoln Electric continues to thrive and according to its 2014 Annual Report, generated revenues on the order of $2.8 billion resulting in net income of $255 million. The Cleveland, OH-based company now employs 10,000 worldwide where it operates 40 manufacturing facilities in 20 countries. Lincoln distributes its products to 160 countries. Lincoln’s culture can be described as people-oriented, with recognition of the valuable contributions madeShow MoreRelatedOrganizational Culture Of The Lincoln Electric Company1107 Words   |  5 PagesThe Culture of a Company, or the Organizational Culture like it is mentioned in Principles of Management, has gotten a new dimension for me in terms of importance to assure the success of a company. This Organizational Culture is based on a series of values that are defined and established by the founder of a company for instance, which has a deep relation with his ethics and moral values. Therefore, the first factor to outline would be what the culture of a company shows, that can describe alreadyRead MoreOrganizational Culture Of The Lincoln Electric Company1439 Words   |  6 PagesIntroduction The Lincoln Electric Company is the world’s largest manufacturer of welding machines and electrons. Lincoln employs 2,400 workers in two U.S. factories near Cleveland, OH and approximately 600 in three factories located in other countries. (The Lincoln Electric Company p. 1.) The main focus of this paper is to analyze the organizational culture of this company, by doing so, I will point out the different features, the rules and norms, beliefs and philosophies and the systems implementedRead MoreThe Organizational Culture Of The Lincoln Electric Company1035 Words   |  5 Pagesthe story of Lincoln Electric Company I’ve come to the Conclusion that their organizational culture they practicing is People-oriented culture. Because the company values fairness, supportiveness and they respect individual rights. There is a greater emphasis on expectation of treating people with respect and dignity. All the founders of the company had a great deal of continues influence on the positioning of the company today, form John C. Lincoln to James F. Lincoln. John C. Lincoln started itRead MoreThe Organizational Culture Of The Lincoln Electric Company1016 Words   |  5 PagesThe Organizational Culture of the Lincoln Electric Company The Lincoln Electric Company is one of the largest manufacturers of welding machines and electrodes in the world. With about 2,400 employees in the USA and near 600 workers in other countries. The Lincoln management plan is well known for accomplishing the highest worker productivity. His founder Mr. James F. Lincoln died in 1965, leaving a profitable and reliable company. As a president of the business, he invigorated a committee that wasRead MoreThe Impact Of Organizational Culture On The Lincoln Electric Company892 Words   |  4 PagesThrough my reading about LINCOLN ELECTRIC COMPANY I can see that organizational culture played an important important role in success of this company. All main elements that form Oranizational culture represented in THE LINCOLN ELECTRIC COMPANY, that what made this company prospered and thrived in its activity through the applying The P-O-L-C Framework effectively. I can discern the aspects of influence of oraganizational culture in manging this co mpany towards higher levels in output through theRead MoreOrganizational Culture And The Lincoln Electric Company1212 Words   |  5 PagesORGANISATIONAL CULTURE AND THE LINCOLN ELECTRIC COMPANY The success of a business is intimately tied to the success of its culture. To understand better how organisational culture is created and maintained we will examine one of America’s most successfully managed companies, the Lincoln Electric company. We will examine many aspects of the company that contribute to its culture, such as the influence of the company’s founders, the golden rule, the incentive management plan, the performance appraisalRead MoreOrganizational Culture And The Lincoln Electric Company1303 Words   |  6 PagesORGANISATIONAL CULTURE AND THE LINCOLN ELECTRIC COMPANY The success of a business is intimately tied to the success of its culture. To understand better how organisational culture is created and maintained we will examine one of America’s most successfully managed companies, the Lincoln Electric company. We will examine many aspects of the company that contribute to its culture, such as the influence of the company’s founders, the golden rule, the incentive management plan, the performance appraisalRead MoreAnalysis Of Lincoln Electric Company Of Cleveland Ohio Usa S Organizational Culture877 Words   |  4 PagesLincoln Electric Company of Cleveland Ohio USA`s organizational Culture is exceptional and has earned it the acolade of being the best managed manufacturing company in the whole world. I will explore and attempt to identify culture aspects of Lincoln Electric from several issues such as; the continuing influence of founders of the company, the golden rule, the incentive management plan,the performance appraisal system, how people communicate in the organization, the merit pay plan, the bonus planRead MoreThe Legacy Of The Lincoln Electric Company Essay718 Words   |  3 PagesThe Lincoln Electric Company proves that the right mix of â€Å"organizational culture styles† can achieve profitable business growth over the long haul. The continuing influence, employee benefits/incentives, and management styles initiated by company founder John C. Lincoln and James F. Lincoln have built a profitable business for shareholders and employees alike. Let’s, look at Mr. Author Sharplins Harvard Case study and The Lincoln Electric Company webpage to further delineate the styles of organizationalRead MoreLincoln Electric Company s Impact On Corporate Culture905 Words   |  4 Pagesvalue†; as found within Lincoln Electrics’ Vision Statement (Lincoln Electric 1999-2016). The beliefs and values transferred from company founders and instilled into employees can have an overwhelming impact on corporate culture. By establishing a positive corporate culture one can influence exceptional company performance. This is clearly demonstrated by Lincoln Electric Company, from its early days until its present day. I will present how the Lincoln Electric Company has done just that! Before

Ebenezer Scrooge Analysis free essay sample

At the beginning of A Christmas Carol, abundant evidence is provided to support the conclusion that Ebenezer Scrooge is the protagonist of Dickens tale, who doesnt want to spend any more money than is absolutely essential, and who begrudges spending for what is necessary. A grasping, covetous, flinty old pinchpenny With his pointed nose, shrivelled cheeks, and stiff gait, he is repulsive to all his acquaintances. In his novella, Dickens portrays Scrooge with words that are equally as familiar as his name â€Å"Bah Humbug! . Scrooges character is shaped by the conditioning he experienced as a young child, as our characters as humans always are. He has been suffering psychologically for years from the abuse of neglect he received as a child when he was left alone during Christmas. However, another conflict manifests itself on that Christmas Eve when the do-gooders stop by to ask Scrooge for a donation for charity by mentioning Marleys name which triggers Scrooges memory of friendship, love and benevolence. We will write a custom essay sample on Ebenezer Scrooge Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He sent them off by a gruffly reply It is not my business. Its enough for a man to understand his own business, and not interfere with other peoples. Mine occupies me constantly. Good afternoon, gentlemen! Finally, the day draws to its close and Scrooge must release his clerk, Bob Cratchit, but not before he grumpily says, you dont think me ill-used when I pay a days wages for no work as he must allow the man a holiday on Christmas. Ordering the man to Be here all the earlier the next day, Scrooge reluctantly lets the man go home. Clearly, Ebenezer Scrooge is a misanthrope who shares no warmth with any man. As he dismisses his nephew, Scrooge declares, If I could work my will, every idiot who goes about with Merry Christmas on his lips, should be boiled with his own pudding and buried with a stake of holly through his heart. He should! The conflict intensifies when Marleys spirit arrives at his own home to warn Scrooge of his demise if he does not heed his warning and accept the three ghosts. Scrooges conflict here is in accepting this revelation, for at first he doesnt believe that Marley is real, for he thinks that Marley is an undigested bit of beef; a blot of mustard, a crumb of cheese, a fragment of an underdone potato. In other words, Scrooge is trying to convince himself that he is suffering from indigestion. Scrooges encounter with the Ghost of Christmas Past reveals Scrooges Christmas past and in accepting what happened to him back then, he begins to give in to the good in his soul, for when he sees himself as a very young boy all alone at this boarding school and his break up with his fiance Belle due to this love for money, he sheds a tear which symbolizes the return of warmth and sympathy in Scrooges cold heart; the ice around his heart is melting, and Scrooge is beginning to resurrect. For when he meets the Ghost of Christmas Present, he has to face the realities of the life that he has created for the Cratchit family, and the wages that Scrooge has been paying Bob are very pitiful that he cannot afford proper medical attention for his son, Tiny Tim. Seeing this causes Scrooge to become even more compassionate. By witnessing the Cratchits, this has had a tremendous effect on his character. Following the visit from the final spirit, the Ghost of Christmas Yet to Come, Scrooge desperately wished to make amends for the sins of his life. When he awoke on Christmas morning and found that the bedpost was his own and the Time before him was his own, Scrooge recognized that he still had another chance to transform himself. His heart was no longer heavy from the fear that things cannot change; instead, he laughed and cried from the joy of the knowledge that his fate was not foresworn: His happiness had made him youthful againas light as a feather.

Product Advancement Trend

Relevant consumption trends The onset of mobile technology has transformed the way of life of the modern day society. Every person out there wants to communicate. A cell phone is a convenient way to communicate due to its portability as well as cost. The information age has demanded more than just communication in the strict sense.Advertising We will write a custom essay sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More The consumer wants an opportunity to derive entertainment information access as well as the actual communication itself. The mobile phone companies have adapted to this demand by developing products that meet the average requirements in a satisfactory manner. The cell phone cuts across all the market demands and therefore offers the customer the benefit of a single gadget with several applications. The cell phone market has been typically subdivided into two main segments. The first is the high e nd segment that comprises of business persons and the professional class. These customers are the most influential in as far as price is concerned since they have a high level of loyalty to the product as long as they develop a sense of trust for such a product. The second segment is the low end consumer class that is made of the blue collar as well as the personal end users. The preferences of these customers greatly depend on the individual’s behavior and preference. However the actual purchase is mostly affected by the financial implication of the product purchased. The high end customers are more likely to purchase the more expensive versions of the black berry that have more features that assist them in their daily professional encounters. Their spending may be motivated by either necessity or actual availability of finances. They are therefore more product-specific. For instance the professionals are more likely to go for a cell phone that has an operating system that w ill allow them undertake the duties that they would otherwise have waited to get to a computer in order to access such features. The general average annual spending among the first segment is higher than that of the second. Customers from both segments have an opportunity to access these products from the certified dealers in selected selling points such as malls and supermarkets. There are also numerous specialized dealers who deal in electronic sale that offer the black berry based products. Customers have the option of also purchasing the product online from the various websites such as E-bay. Online sale has gained credence due to its flexibility convenience and speed as compared to over the counter sale. The products are available on these sites with varying charges depending on the prevailing rates. The most recent statistics suggest that the customers buy more at the end of the month and before festivities. The levels of sales were also very low during cold seasons as most of the customers were indoors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The preference has been the purchase through online dealers who deliver the product after a given period of time. The percentage of people who ordered the product specifically as a present amounted to 20% of the general consumer base. With these customers the probability of purchasing this product again is quite slim. This would be because they were not actually getting the phone for someone else. They could either be creating an impression on the person or recommending the product. The other percentage either went through the actual product acquisition model that involves gathering information, evaluation of the product, purchase and post purchase procedures. The market is affected by various variables and there can be no specific conclusive explanation of the current or future trend in the consumer’s behav ior. On average however the loyalty of the consumer was motivated by advertisement and word from friends and alternative sources of information. The black berry has been in the black berry phone specifically the touch 9800 mobile is a market leader that has been created to serve the interests of the consumer form both ends. The all too familiar receptiveness of the device to new applications and the removal of old ones give it a dignified prominence in the specialty. The black berry company has made several efforts over the years to ensure that their products subscribe to the demands of the modern day consumer. The product has an inbuilt operating system that supports most document formats (Alba and Hutchinson 2000, p 123). The core proposition of the brand is to ensure that the customer receives quality. The substance of the brand slogan suggests that the product inspires brings together the essential features of the phone to guarantee the user maximum utility. A review of the pro duct has disclosed the salient features that continuously make the product a market leader (Naercio 2003, pp130-135). The shape provides a sense of class that is supplemented by the feel of the touch screen that would otherwise be in traditional landscape shape. The keyboard slides from below the screen to allow the user the convenience of reducing and condensing the size of the phone to fit a smaller space and to fit the grasp of the palm. The screen has an onscreen keyboard that allows the consumer who does not want to use the keyboard to operate the phone. The message writer also has an inbuilt spell checker that allows the user to correct the messages I case they make a mistake. The messaging service also has a predictor service that reduces the time taken typing in the words in the message. It also bars a 12-key alphanumeric keyboard, that allows for the SureType option, which creates a provision for the option of two letters per key.Advertising We will write a custom essa y sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More For convenience the phone offers up to ten different ways of performing of performing one task from the basic text message writing to checking of emails. The phone can be likened to the iphone in as far as the touch screen devises is concerned. However the blackberry 9800 is the antithesis of the complexity of the iphone technology as it provides an unchanging home screen icon selection and an extremely basic user interface button setup that is very easy to understand (Alba and Hutchinson 2000, p 123) The continuous use of this product allows the consumer to adjust phones accessibility options within and around the phone to fit the prescriptions and requirements that they find fit. The phone offers a sense of maturity for those users who would rather prefer a complicated interface that is best understood by them. This means that the phone provides a sense of pride among peers who may not be able to use the phones features effectively (Naercio 2003, pp130-135). The brand positioning statement centers on inspiration of the consumer. The product does more than that by securing a complicated safe house of information. The user can zoom in and out of browser pages with the pinch of the finger for better visibility and flexibility in the navigation of the phone. The phone also comes with the company’s latest operating system software the black Berry 6 OS that has numerous improvements for flexibility and convenience. Criticism may have it that the products resolution is much lower than that of the rival touch screen technologies such as the Samsung galaxy s and the iphone 4. The resolution has been supplemented by the slide manual keyboard and the high zoom potential and magnification Marketing Strategy recommendations Need Recognition The product brand is quite new in the market since it is among the latest inventions and improvements of th e black berry technology and has little awareness in its development. The competitor technologies have gained a lot of ground in as far as consumer awareness and therefore leave a great marketing gap. The recommended strategic approach will be one that incorporates aggressive marketing processes embedded in a marketing campaign that will ensure that the existing customer’s are reminded of the existence of the product. As for the new customers the campaign will create a good background that will convince the consumers of the superiority of the production the market. The campaign will utilize all avenues of access to customers such as Facebook,Twitter and YouTube by creating a commanding presence in both in visual and audio reviews and advertisements(Alba and Hutchinson 2000, p 123). The campaign will also incorporate the assistance of the various media houses through promotions that will allow the listeners to acquire a sample of the product. The campaign will also maintain a high level of presence in print media in journals and daily newspapers across the world market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Information Search The products evaluation information will be highly accessible from the output social network sources that will create a database for the effectiveness of the marketing campaign. The comments that will be received on the social networks such as Twitter and Facebook will be used to evaluate the brand strategy as well as the future market campaign. The information available fro these reactions as to the negative and positive aspects of the products will be used to reengineer the products outlook to suit the tastes and preferences in as far as color and shape is concerned. (Dipak and Naufel 1999, pp131-137) The reactions of the retailers and distributors will also be taken into account. The online sales reactions on the product as well as the reactions of those who acquire the product over the counter will also be taken into consideration in the formulation of future strategies. Evaluation Inadvertently the consumer is going to weigh the opportunity cost of forgoing t he other competitor products such as the Samsung galaxies or the iphone 4. Such a consumer will be looking to acquire a product that allows them to use the touch screen technology in the most flexible way. The blackberry 9800 will have an unmatched advantage over all these products because of the additional features that accrue to the phone that are availed by the additional keyboard that allows more convenience and flexibility. As it is the product has a very affordable price quotation that is not likely to change even as the effects of the recession continues to take its toll on the economies around the world (Naercio 2003,pp130-135). For the first few years the product will maintain a stable price that will only vary depending on the mode that the consumer chooses in the purchase since each sales channels has different cost implications. Once the product gains enough market confidence the company will then transfer the prevailing market condition implications to the consumers. Th e consumer will also be thinking of the resolution of the phone as opposed to the competitors provisions of the same feature. They will however be impressed by the flexibility of the product as far as magnification is concerned. The product will supplements the need for a high resolution with the resolution potential that is inbuilt in the product. The product also has a much lesser price compared to the competitor products and will therefore take advantage of the economic recession conditions by stabilizing its price to allow the consumer to acquire it. (Dipak and Naufel 1999, pp131-137) Purchase The product will be mostly marketed among the young generation. This implies that the main clientele will fall within the age bracket of between 18 and 40 years. There is a very high likelihood that two thirds of these individuals have access to the internet or are at least aware of the online modes of purchase. The marketing strategy will therefore ensure that each online selling point ha s a stock of this product. The online stores will also offer a discount for every two phones that are purchased in one go. The products will also be available in the various phone sale points that have worldwide coverage. Examples of these stores within the UK include the UK Car phone Warehouse, dial a phone and mobiles .co.uk. These are known to offer satisfactory services in as far as the delivery of goods is concerned. The product marketing strategy will also partner with the relevant marketing partners in the various countries to facilitate the availability of this product to the customer at affordable prices. The initial price of the product has been  £414.99. This has been quite high for the low end consumer. On the other hand it would be quite hard to maintain a lower price in the face of the prevailing economic conditions. This price however will be reduced by up to  £7 to create a promotion price of  £407 that will be used as a mechanism of attracting customers. The e vidence from the existing market trends indicate that personalized sales and marketing promotion attempts were more effective than all other methods of advertising. The customer is more likely to purchase a product after such a product has been explained to them on a person to person basis. Those who accessed the retail selling points from the online sellers required to be convinced by sales representatives in order to acquire the product. (Dipak and Naufel 1999, pp131-137) Post Purchase The consumer upon acquiring the product did not bother to send feedback. This was the case especially with off the counter sales. However those who acquire the product from an online source were keen enough to leave a comment or two concerning the effectiveness of the product and the areas that were in need of improvement. The product has a year’s warranty and therefore the response from the consumers who returned product that had few defects were contented with the corrections made. The thir d member of the group upon acquiring the products and sending them to his aunt discovered that one of them had a mechanical problem. Upon returning the product the product was satisfactorily repaired (Alba and Hutchinson 2000, p 123). Conclusion The existing variables have a positive and negative effect on the marketing mix adopted for the delivery of this product to the market. As it were the price has a great bearing on the demand of the product. If it is too high then the low end consumers have little chance at acquiring the product. On the other hand if the product is priced lower than the competitor’s prices the market impression is that the product is of an inferior quality and should not be taken seriously. The product in seeks to venture into an already saturated market that is flooded with similar counterfeit cheap products. It is therefore important that the consumer understands the value that comes with the new product. The product however will take advantage of th e already established brand name black berry to maintain a high profile for the consumer who wishes to acquire the product in future. The pricing strategy that will be used to review the products price takes into consideration the prevailing market situation and gives credence to the consumer’s interest. This ensures that the consumers strain in the harsh economic times is supplemented adequately and in a proper and timely manner. References Alba, J. W., and Wesley, H. (2000) Knowledge Calibration: What Consumer Know and What They Think They Know. Journal of Consumer Research, 27, p123 Dipak, J.C., and Vilcassim, N. J. (1999) Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis. Market science, 45(2) p131-137 Naercio, M. (2003) Is the Consumer Sector Competitive in the U.K.? A Test Using Household-Level Demand Elasticities and Firm-Level Price Equations. Journal of Business Economic Statistics, 23(3) pp130-135A This essay on Product Advancement Trend was written and submitted by user Mohammed Stark to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.